ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE
The research analyses medicine advertisement texts and instructions to the advertised medicines. Comparison of the adapted texts (texts for customers) and their source-texts (texts for doctors) revealed such addressee’s characteristic features as appellation to the lingual and cultural values, indiv...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2014-02-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/761 |