A value-driven approach to addressing misinformation in social media

Abstract Misinformation in social media is an actual and contested policy problem given its outreach and the variety of stakeholders involved. In particular, increased social media use makes the spread of misinformation almost universal. Here we demonstrate a framework for evaluating tools for detec...

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Main Authors: Nadejda Komendantova, Love Ekenberg, Mattias Svahn, Aron Larsson, Syed Iftikhar Hussain Shah, Myrsini Glinos, Vasilis Koulolias, Mats Danielson
Format: Article
Language:English
Published: Springer Nature 2021-01-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-020-00702-9
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author Nadejda Komendantova
Love Ekenberg
Mattias Svahn
Aron Larsson
Syed Iftikhar Hussain Shah
Myrsini Glinos
Vasilis Koulolias
Mats Danielson
author_facet Nadejda Komendantova
Love Ekenberg
Mattias Svahn
Aron Larsson
Syed Iftikhar Hussain Shah
Myrsini Glinos
Vasilis Koulolias
Mats Danielson
author_sort Nadejda Komendantova
collection DOAJ
description Abstract Misinformation in social media is an actual and contested policy problem given its outreach and the variety of stakeholders involved. In particular, increased social media use makes the spread of misinformation almost universal. Here we demonstrate a framework for evaluating tools for detecting misinformation using a preference elicitation approach, as well as an integrated decision analytic process for evaluating desirable features of systems for combatting misinformation. The framework was tested in three countries (Austria, Greece, and Sweden) with three groups of stakeholders (policymakers, journalists, and citizens). Multi-criteria decision analysis was the methodological basis for the research. The results showed that participants prioritised information regarding the actors behind the distribution of misinformation and tracing the life cycle of misinformative posts. Another important criterion was whether someone intended to delude others, which shows a preference for trust, accountability, and quality in, for instance, journalism. Also, how misinformation travels is important. However, all criteria that involved active contributions to dealing with misinformation were ranked low in importance, which shows that participants may not have felt personally involved enough in the subject or situation. The results also show differences in preferences for tools that are influenced by cultural background and that might be considered in the further development of tools.
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spelling doaj.art-3be60bfc88af48e6a889159857f61b222022-12-21T23:44:27ZengSpringer NatureHumanities & Social Sciences Communications2662-99922021-01-018111210.1057/s41599-020-00702-9A value-driven approach to addressing misinformation in social mediaNadejda Komendantova0Love Ekenberg1Mattias Svahn2Aron Larsson3Syed Iftikhar Hussain Shah4Myrsini Glinos5Vasilis Koulolias6Mats Danielson7International Institute for Applied Systems Analysis (IIASA)International Institute for Applied Systems Analysis (IIASA)Stockholm UniversityStockholm UniversityInternational Hellenic UniversityStockholm UniversityStockholm UniversityInternational Institute for Applied Systems Analysis (IIASA)Abstract Misinformation in social media is an actual and contested policy problem given its outreach and the variety of stakeholders involved. In particular, increased social media use makes the spread of misinformation almost universal. Here we demonstrate a framework for evaluating tools for detecting misinformation using a preference elicitation approach, as well as an integrated decision analytic process for evaluating desirable features of systems for combatting misinformation. The framework was tested in three countries (Austria, Greece, and Sweden) with three groups of stakeholders (policymakers, journalists, and citizens). Multi-criteria decision analysis was the methodological basis for the research. The results showed that participants prioritised information regarding the actors behind the distribution of misinformation and tracing the life cycle of misinformative posts. Another important criterion was whether someone intended to delude others, which shows a preference for trust, accountability, and quality in, for instance, journalism. Also, how misinformation travels is important. However, all criteria that involved active contributions to dealing with misinformation were ranked low in importance, which shows that participants may not have felt personally involved enough in the subject or situation. The results also show differences in preferences for tools that are influenced by cultural background and that might be considered in the further development of tools.https://doi.org/10.1057/s41599-020-00702-9
spellingShingle Nadejda Komendantova
Love Ekenberg
Mattias Svahn
Aron Larsson
Syed Iftikhar Hussain Shah
Myrsini Glinos
Vasilis Koulolias
Mats Danielson
A value-driven approach to addressing misinformation in social media
Humanities & Social Sciences Communications
title A value-driven approach to addressing misinformation in social media
title_full A value-driven approach to addressing misinformation in social media
title_fullStr A value-driven approach to addressing misinformation in social media
title_full_unstemmed A value-driven approach to addressing misinformation in social media
title_short A value-driven approach to addressing misinformation in social media
title_sort value driven approach to addressing misinformation in social media
url https://doi.org/10.1057/s41599-020-00702-9
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