Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development

In certain conditions, digital marketing is able to make it easy for businesses to monitor and provide all the needs and desires of potential customers. This means that in the digital marketing world, it discusses many things such as IT, social media, trends, netizens, business, advertising, and so...

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Main Authors: Astri Wulandari, Bethani Suryawardani, Dandy Marcelino, Dedy Rahman Wijaya, Siska Komala Sari, Dendi Gusnadi, Suryana Suryana
Format: Article
Language:Indonesian
Published: ILIN Institute Makassar 2021-05-01
Series:Caradde
Subjects:
Online Access:https://journal.ilininstitute.com/index.php/caradde/article/view/730
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author Astri Wulandari
Bethani Suryawardani
Dandy Marcelino
Dedy Rahman Wijaya
Siska Komala Sari
Dendi Gusnadi
Suryana Suryana
author_facet Astri Wulandari
Bethani Suryawardani
Dandy Marcelino
Dedy Rahman Wijaya
Siska Komala Sari
Dendi Gusnadi
Suryana Suryana
author_sort Astri Wulandari
collection DOAJ
description In certain conditions, digital marketing is able to make it easy for businesses to monitor and provide all the needs and desires of potential customers. This means that in the digital marketing world, it discusses many things such as IT, social media, trends, netizens, business, advertising, and so on. Technological progress is a clear manifestation that consumer behavior has now shifted. The needs and desires that will be obtained are more practical and faster, as if it is becoming a trend in the society of “nowadays”. Society's need for information and the desire to be recognized as human beings are not ancient. Technological growth is increasing rapidly along with the availability of smartphones at affordable prices. Business opportunities in the virtual world described above should be explored and entered by various community businesses, even in small and micro scales. Including community businesses in Sukawarna Village which are engaged in small and micro medium enterprises (MSMEs). The purpose of implementing this community service activity is to increase the insight and competence of micro and medium entrepreneurs in Sukawarna Village in order to increase their insight into digital marketing.
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spelling doaj.art-3bf2b17d90e847b4b35194a87482e82b2024-04-13T12:19:37ZindILIN Institute MakassarCaradde2621-79612621-79102021-05-013350751210.31960/caradde.v3i3.730667Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website DevelopmentAstri Wulandari0Bethani SuryawardaniDandy MarcelinoDedy Rahman WijayaSiska Komala SariDendi GusnadiSuryana Suryanaa:1:{s:5:"en_US";s:17:"Telkom University";}In certain conditions, digital marketing is able to make it easy for businesses to monitor and provide all the needs and desires of potential customers. This means that in the digital marketing world, it discusses many things such as IT, social media, trends, netizens, business, advertising, and so on. Technological progress is a clear manifestation that consumer behavior has now shifted. The needs and desires that will be obtained are more practical and faster, as if it is becoming a trend in the society of “nowadays”. Society's need for information and the desire to be recognized as human beings are not ancient. Technological growth is increasing rapidly along with the availability of smartphones at affordable prices. Business opportunities in the virtual world described above should be explored and entered by various community businesses, even in small and micro scales. Including community businesses in Sukawarna Village which are engaged in small and micro medium enterprises (MSMEs). The purpose of implementing this community service activity is to increase the insight and competence of micro and medium entrepreneurs in Sukawarna Village in order to increase their insight into digital marketing.https://journal.ilininstitute.com/index.php/caradde/article/view/730digital marketing; website development; optimization community products.
spellingShingle Astri Wulandari
Bethani Suryawardani
Dandy Marcelino
Dedy Rahman Wijaya
Siska Komala Sari
Dendi Gusnadi
Suryana Suryana
Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development
Caradde
digital marketing; website development; optimization community products.
title Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development
title_full Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development
title_fullStr Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development
title_full_unstemmed Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development
title_short Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development
title_sort optimization of community products in sukawarna urban village through digital marketing implementation and website development
topic digital marketing; website development; optimization community products.
url https://journal.ilininstitute.com/index.php/caradde/article/view/730
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AT dedyrahmanwijaya optimizationofcommunityproductsinsukawarnaurbanvillagethroughdigitalmarketingimplementationandwebsitedevelopment
AT siskakomalasari optimizationofcommunityproductsinsukawarnaurbanvillagethroughdigitalmarketingimplementationandwebsitedevelopment
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