The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and Japan

Over the years, a body of literature has developed that consistently shows how the liability of foreignness affects MNCs' performance. Institutional distance − regulatory, normative and cognitive − between the incomer and insiders has been identified as the likely source of the highest cost in...

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Main Authors: Marie-Laure Baron, Claire Capo
Format: Article
Language:English
Published: CBS Open Journals 2017-03-01
Series:The Copenhagen Journal of Asian Studies
Subjects:
Online Access:https://rauli.cbs.dk/index.php/cjas/article/view/5307
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author Marie-Laure Baron
Claire Capo
author_facet Marie-Laure Baron
Claire Capo
author_sort Marie-Laure Baron
collection DOAJ
description Over the years, a body of literature has developed that consistently shows how the liability of foreignness affects MNCs' performance. Institutional distance − regulatory, normative and cognitive − between the incomer and insiders has been identified as the likely source of the highest cost in doing business abroad. In this article, we draw on the existing literature but take the opposite perspective, looking instead at how various dimensions of proximity between local players increase MNC distance and foster local resistance. The study investigates two contexts and cases, India and Japan, at the time of foreign retailer entry and analyses the interplay between local proximity and local resistance. The analysis presents four dimensions of proximity, namely spatial proximity, relational proximity, identity proximity and inter-organizational proximity, which present the stiffest challenges to foreign retail ventures entering markets as newcomers.
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spelling doaj.art-3c01f9a690a64ec69529d24cea51304b2022-12-22T03:38:47ZengCBS Open JournalsThe Copenhagen Journal of Asian Studies2246-21632017-03-0134210.22439/cjas.v34i2.5307The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and JapanMarie-Laure Baron0Claire Capo1Université du HavreUniversité du HavreOver the years, a body of literature has developed that consistently shows how the liability of foreignness affects MNCs' performance. Institutional distance − regulatory, normative and cognitive − between the incomer and insiders has been identified as the likely source of the highest cost in doing business abroad. In this article, we draw on the existing literature but take the opposite perspective, looking instead at how various dimensions of proximity between local players increase MNC distance and foster local resistance. The study investigates two contexts and cases, India and Japan, at the time of foreign retailer entry and analyses the interplay between local proximity and local resistance. The analysis presents four dimensions of proximity, namely spatial proximity, relational proximity, identity proximity and inter-organizational proximity, which present the stiffest challenges to foreign retail ventures entering markets as newcomers.https://rauli.cbs.dk/index.php/cjas/article/view/5307Liability of foreignnessproximityresistanceretailAsia
spellingShingle Marie-Laure Baron
Claire Capo
The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and Japan
The Copenhagen Journal of Asian Studies
Liability of foreignness
proximity
resistance
retail
Asia
title The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and Japan
title_full The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and Japan
title_fullStr The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and Japan
title_full_unstemmed The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and Japan
title_short The Impact of Proximity on Resistance to Foreign Ventures: The Cases of India and Japan
title_sort impact of proximity on resistance to foreign ventures the cases of india and japan
topic Liability of foreignness
proximity
resistance
retail
Asia
url https://rauli.cbs.dk/index.php/cjas/article/view/5307
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