Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya
<p>This research aims to explorethe implementation of Islamic business ethics in marketing communications Umrah/Hajj travel agency “X” Tour and Travel. This research uses qualitative descriptiveapproach with explanatory case studies as a type of qualitative research Islamicbusiness ethics whic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Syarif Hidayatullah State Islamic University of Jakarta
2016-02-01
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| Series: | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2510 |
| _version_ | 1811264500297367552 |
|---|---|
| author | Ari Prasetyo Intan Kusuma Pratiwi |
| author_facet | Ari Prasetyo Intan Kusuma Pratiwi |
| author_sort | Ari Prasetyo |
| collection | DOAJ |
| description | <p>This research aims to explorethe implementation of Islamic business ethics in marketing communications Umrah/Hajj travel agency “X” Tour and Travel. This research uses qualitative descriptiveapproach with explanatory case studies as a type of qualitative research Islamicbusiness ethics which becomes reference in this study SIFAT (Shiddiq, Istiqamah,Fathanah, Amanah and Talbligh). The technique used is the data collectionthrough interviews with President and Marketing Manager “X” Tour and Travel,and participatory observation for two weeks at the operational office of “X” Tourand Travel. To support the data obtained from the results of the interviews as wellas participatory observation, research is also equipped with the results of interviewswith jamaah who have used the services of “X” Tour and Travel. The research resultsindicate that “X” Tour and Travel has implemented Shiddiq, Istiqamah, Fathanah,Amanah, and Tabligh in marketing communications.</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v8i1.2510">10.15408/aiq.v8i1.2510</a></p> |
| first_indexed | 2024-04-12T20:05:25Z |
| format | Article |
| id | doaj.art-3c0b6083e2314aa29279b7297e2b5357 |
| institution | Directory Open Access Journal |
| issn | 2087-135X 2407-8654 |
| language | English |
| last_indexed | 2024-04-12T20:05:25Z |
| publishDate | 2016-02-01 |
| publisher | Syarif Hidayatullah State Islamic University of Jakarta |
| record_format | Article |
| series | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| spelling | doaj.art-3c0b6083e2314aa29279b7297e2b53572022-12-22T03:18:24ZengSyarif Hidayatullah State Islamic University of JakartaAl-Iqtishad: Jurnal Ilmu Ekonomi Syariah2087-135X2407-86542016-02-01818110010.15408/aiq.v8i1.25102020Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” SurabayaAri Prasetyo0Intan Kusuma Pratiwi1Airlangga UniversityAirlangga University<p>This research aims to explorethe implementation of Islamic business ethics in marketing communications Umrah/Hajj travel agency “X” Tour and Travel. This research uses qualitative descriptiveapproach with explanatory case studies as a type of qualitative research Islamicbusiness ethics which becomes reference in this study SIFAT (Shiddiq, Istiqamah,Fathanah, Amanah and Talbligh). The technique used is the data collectionthrough interviews with President and Marketing Manager “X” Tour and Travel,and participatory observation for two weeks at the operational office of “X” Tourand Travel. To support the data obtained from the results of the interviews as wellas participatory observation, research is also equipped with the results of interviewswith jamaah who have used the services of “X” Tour and Travel. The research resultsindicate that “X” Tour and Travel has implemented Shiddiq, Istiqamah, Fathanah,Amanah, and Tabligh in marketing communications.</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v8i1.2510">10.15408/aiq.v8i1.2510</a></p>http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2510Islamic Business Ethics, Marketing Communication, SIFAT |
| spellingShingle | Ari Prasetyo Intan Kusuma Pratiwi Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Islamic Business Ethics, Marketing Communication, SIFAT |
| title | Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya |
| title_full | Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya |
| title_fullStr | Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya |
| title_full_unstemmed | Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya |
| title_short | Islamic Business Ethics Implementation In Marketing Communication of Hajj/Umrah Travel Agency “X” Surabaya |
| title_sort | islamic business ethics implementation in marketing communication of hajj umrah travel agency x surabaya |
| topic | Islamic Business Ethics, Marketing Communication, SIFAT |
| url | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2510 |
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