The role of marketing and advertising in the legal profession
The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and the services they render. The lack of marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2000-09-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/2620 |
| _version_ | 1818263875358818304 |
|---|---|
| author | A. Breytenbach E. J. North |
| author_facet | A. Breytenbach E. J. North |
| author_sort | A. Breytenbach |
| collection | DOAJ |
| description | The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and the services they render. The lack of marketing knowledge, ignorance of the value of advertising, as well as the perception that advertising will cause unnecessary costs, are reasons why many legal firms are not marketing oriented. This paper reports the results of an empirical study done to determine the role of marketing and advertising in the legal profession in South Africa. |
| first_indexed | 2024-12-12T19:25:58Z |
| format | Article |
| id | doaj.art-3c0ced0e3b2f4c5482d8a539df0938e6 |
| institution | Directory Open Access Journal |
| issn | 1015-8812 2222-3436 |
| language | English |
| last_indexed | 2024-12-12T19:25:58Z |
| publishDate | 2000-09-01 |
| publisher | AOSIS |
| record_format | Article |
| series | South African Journal of Economic and Management Sciences |
| spelling | doaj.art-3c0ced0e3b2f4c5482d8a539df0938e62022-12-22T00:14:30ZengAOSISSouth African Journal of Economic and Management Sciences1015-88122222-34362000-09-013341342210.4102/sajems.v3i3.2620744The role of marketing and advertising in the legal professionA. Breytenbach0E. J. North1Department of Marketing, Pretoria TechnikonDepartment of Marketing and Communication Management. University of PretoriaThe majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and the services they render. The lack of marketing knowledge, ignorance of the value of advertising, as well as the perception that advertising will cause unnecessary costs, are reasons why many legal firms are not marketing oriented. This paper reports the results of an empirical study done to determine the role of marketing and advertising in the legal profession in South Africa.https://sajems.org/index.php/sajems/article/view/2620 |
| spellingShingle | A. Breytenbach E. J. North The role of marketing and advertising in the legal profession South African Journal of Economic and Management Sciences |
| title | The role of marketing and advertising in the legal profession |
| title_full | The role of marketing and advertising in the legal profession |
| title_fullStr | The role of marketing and advertising in the legal profession |
| title_full_unstemmed | The role of marketing and advertising in the legal profession |
| title_short | The role of marketing and advertising in the legal profession |
| title_sort | role of marketing and advertising in the legal profession |
| url | https://sajems.org/index.php/sajems/article/view/2620 |
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