The Conceptual Relation of Electronic Word-of-mouth, Commitment and Trust in Influencing Continuous Usage of Social Commerce
The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer's loyalty and returning to use have reduced mainly because it is a highly competitive environment, which is simpl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/3260 |