Self–Brand Connection and the Decision to Purchase Counterfeit and Original Luxury Brands in Tanzania
The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands. The study explored the relationship between self-brand connection and the purchase of counter...
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| Format: | Article |
| Language: | English |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2023-06-01
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| Series: | Journal of Consumer Sciences |
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| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/46279 |