Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions
The aim of this research is to examine the effects of online service level where have not been made by adopting the formative approach. Two main online dimensions i.e. pre-purchase and transaction related services are discussed in the electronics purchase process. Population of this study is the cus...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2021-04-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_131267_e00ec8bddbc8e5901ff178ad59ac9639.pdf |
| _version_ | 1797744388587126784 |
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| author | Umair Tufail Sohail Anwar |
| author_facet | Umair Tufail Sohail Anwar |
| author_sort | Umair Tufail |
| collection | DOAJ |
| description | The aim of this research is to examine the effects of online service level where have not been made by adopting the formative approach. Two main online dimensions i.e. pre-purchase and transaction related services are discussed in the electronics purchase process. Population of this study is the customers who made online transactions in electronics. A structured questionnaire was floated to 250 respondents and 150 emails were sent to the respondents in order to get primary data. Smart PLS and partial least square were used to estimate our model. Both transactional services and pre-purchase services are the major factors of navigation experiences and navigation experience affects the attitude to the web which ultimately affects the purchase intention. Pre-purchase services are not directly affecting the consumer attitudes during the online transactions process but improved navigation experience changes the consumer attitudes during the process. All the data analyzed was obtained from electronics industry of Pakistan. |
| first_indexed | 2024-03-12T15:09:03Z |
| format | Article |
| id | doaj.art-3c2946ad1a0a466c89b306f66524d816 |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T15:09:03Z |
| publishDate | 2021-04-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-3c2946ad1a0a466c89b306f66524d8162023-08-11T20:31:01ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262021-04-018427929510.5281/zenodo.4884978131267Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online TransactionsUmair Tufail0Sohail Anwar1PIRT, Superior University, Lahore, PakistanPIRT, Superior University, Lahore, PakistanThe aim of this research is to examine the effects of online service level where have not been made by adopting the formative approach. Two main online dimensions i.e. pre-purchase and transaction related services are discussed in the electronics purchase process. Population of this study is the customers who made online transactions in electronics. A structured questionnaire was floated to 250 respondents and 150 emails were sent to the respondents in order to get primary data. Smart PLS and partial least square were used to estimate our model. Both transactional services and pre-purchase services are the major factors of navigation experiences and navigation experience affects the attitude to the web which ultimately affects the purchase intention. Pre-purchase services are not directly affecting the consumer attitudes during the online transactions process but improved navigation experience changes the consumer attitudes during the process. All the data analyzed was obtained from electronics industry of Pakistan.https://www.ijmae.com/article_131267_e00ec8bddbc8e5901ff178ad59ac9639.pdfpurchase intentionnavigation experiencedelivery arrangementstransaction servicessmart pls |
| spellingShingle | Umair Tufail Sohail Anwar Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions International Journal of Management, Accounting and Economics purchase intention navigation experience delivery arrangements transaction services smart pls |
| title | Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions |
| title_full | Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions |
| title_fullStr | Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions |
| title_full_unstemmed | Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions |
| title_short | Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions |
| title_sort | effects of online services level on purchase intentions of consumers before making online transactions |
| topic | purchase intention navigation experience delivery arrangements transaction services smart pls |
| url | https://www.ijmae.com/article_131267_e00ec8bddbc8e5901ff178ad59ac9639.pdf |
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