In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality

A large and growing body of literature shows that audience metrics exert a significant influence in many newsrooms around the world. Scholars assume that this might affect the quality of news, but findings on how audience metrics influence news quality and media performance are scattered. Based on a...

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Main Author: Silke Fürst
Format: Article
Language:English
Published: Cogitatio 2020-08-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/3228
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author Silke Fürst
author_facet Silke Fürst
author_sort Silke Fürst
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description A large and growing body of literature shows that audience metrics exert a significant influence in many newsrooms around the world. Scholars assume that this might affect the quality of news, but findings on how audience metrics influence news quality and media performance are scattered. Based on a widely used set of news quality criteria, this article is the first to focus on this question. It reviews and discusses the existing findings by considering the influence of audience metrics across four analytical dimensions: A) the allocation of resources and recognition; B) the volume, practices and rhythms of news production; C) the selection and placement of topics; and D) the formats and styles of news presentation. The analysis reveals that journalists’ use of audience metrics has a mainly negative impact on news quality. This effect is the result of both the growing economic pressures on newsrooms and a dominant rhetoric that equates measures of audience size with audience interests and good journalistic work.
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spelling doaj.art-3c2948fb13e4403299a7b6649c39cd582022-12-22T02:06:14ZengCogitatioMedia and Communication2183-24392020-08-018327028010.17645/mac.v8i3.32281605In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News QualitySilke Fürst0IKMZ—Department of Communication and Media Research, University of Zurich, SwitzerlandA large and growing body of literature shows that audience metrics exert a significant influence in many newsrooms around the world. Scholars assume that this might affect the quality of news, but findings on how audience metrics influence news quality and media performance are scattered. Based on a widely used set of news quality criteria, this article is the first to focus on this question. It reviews and discusses the existing findings by considering the influence of audience metrics across four analytical dimensions: A) the allocation of resources and recognition; B) the volume, practices and rhythms of news production; C) the selection and placement of topics; and D) the formats and styles of news presentation. The analysis reveals that journalists’ use of audience metrics has a mainly negative impact on news quality. This effect is the result of both the growing economic pressures on newsrooms and a dominant rhetoric that equates measures of audience size with audience interests and good journalistic work.https://www.cogitatiopress.com/mediaandcommunication/article/view/3228analyticsaudiencedataficationjournalismmedia performancemetricsnews qualityquantificationsoft newstabloidisation
spellingShingle Silke Fürst
In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality
Media and Communication
analytics
audience
datafication
journalism
media performance
metrics
news quality
quantification
soft news
tabloidisation
title In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality
title_full In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality
title_fullStr In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality
title_full_unstemmed In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality
title_short In the Service of Good Journalism and Audience Interests? How Audience Metrics Affect News Quality
title_sort in the service of good journalism and audience interests how audience metrics affect news quality
topic analytics
audience
datafication
journalism
media performance
metrics
news quality
quantification
soft news
tabloidisation
url https://www.cogitatiopress.com/mediaandcommunication/article/view/3228
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