The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem
Generation Z is currently the largest consumer in Indonesia; thus their values and priorities could lead to changes in consumption patterns and societal norms. This study examined the influence of income, self-esteem, and impulsive buying behavior of H&M products in Gen-Z. This research was con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2024-01-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/51465 |
| _version_ | 1797326066711265280 |
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| author | Nastasya Ryoko Bonang Tessy Setiasih Setiasih |
| author_facet | Nastasya Ryoko Bonang Tessy Setiasih Setiasih |
| author_sort | Nastasya Ryoko Bonang Tessy |
| collection | DOAJ |
| description |
Generation Z is currently the largest consumer in Indonesia; thus their values and priorities could lead to changes in consumption patterns and societal norms. This study examined the influence of income, self-esteem, and impulsive buying behavior of H&M products in Gen-Z. This research was conducted using a quantitative cross-sectional with a predictive design. Research respondents were obtained through a non-random accidental sampling of 374 Gen-Z who had made unplanned purchases of clothes from the H&M brand at least once in the past month. Data analysis was performed using correlation and multiple regression tests. The results showed that income and self-esteem could be used as predictors of impulse buying behavior. However, the income itself showed no contribution when self-esteem was controlled. Research implies that monitoring self-esteem and using interventions to increase self-esteem could help control impulse buying behavior that individuals, especially Gen-Z, usually do.
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| first_indexed | 2024-03-08T06:18:15Z |
| format | Article |
| id | doaj.art-3c4546441cfa4295a2fc347f42d3ecd2 |
| institution | Directory Open Access Journal |
| issn | 2460-8963 |
| language | English |
| last_indexed | 2024-03-08T06:18:15Z |
| publishDate | 2024-01-01 |
| publisher | Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University |
| record_format | Article |
| series | Journal of Consumer Sciences |
| spelling | doaj.art-3c4546441cfa4295a2fc347f42d3ecd22024-02-04T14:16:24ZengDepartment of Family and Consumer Sciences, Faculty of Human Ecology, IPB UniversityJournal of Consumer Sciences2460-89632024-01-019110.29244/jcs.9.1.122-141The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem Nastasya Ryoko Bonang Tessy0Setiasih Setiasih1Faculty of Psychology, Surabaya University, Surabaya, IndonesiaFaculty of Psychology, Surabaya University, Surabaya, Indonesia Generation Z is currently the largest consumer in Indonesia; thus their values and priorities could lead to changes in consumption patterns and societal norms. This study examined the influence of income, self-esteem, and impulsive buying behavior of H&M products in Gen-Z. This research was conducted using a quantitative cross-sectional with a predictive design. Research respondents were obtained through a non-random accidental sampling of 374 Gen-Z who had made unplanned purchases of clothes from the H&M brand at least once in the past month. Data analysis was performed using correlation and multiple regression tests. The results showed that income and self-esteem could be used as predictors of impulse buying behavior. However, the income itself showed no contribution when self-esteem was controlled. Research implies that monitoring self-esteem and using interventions to increase self-esteem could help control impulse buying behavior that individuals, especially Gen-Z, usually do. https://journal.ipb.ac.id/index.php/jcs/article/view/51465fashion productGeneration Zimpulsive buying behaviorself-esteem |
| spellingShingle | Nastasya Ryoko Bonang Tessy Setiasih Setiasih The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem Journal of Consumer Sciences fashion product Generation Z impulsive buying behavior self-esteem |
| title | The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem |
| title_full | The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem |
| title_fullStr | The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem |
| title_full_unstemmed | The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem |
| title_short | The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem |
| title_sort | impulsive buying behavior of h m products in gen z the role of income and self esteem |
| topic | fashion product Generation Z impulsive buying behavior self-esteem |
| url | https://journal.ipb.ac.id/index.php/jcs/article/view/51465 |
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