The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem

The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem

Generation Z is currently the largest consumer in Indonesia; thus their values and priorities could lead to changes in consumption patterns and societal norms. This study examined the influence of income, self-esteem, and impulsive buying behavior of H&M products in Gen-Z. This research was con...

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Bibliographic Details
Main Authors: Nastasya Ryoko Bonang Tessy, Setiasih Setiasih
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2024-01-01
Series:Journal of Consumer Sciences
Subjects:
fashion product
Generation Z
impulsive buying behavior
self-esteem
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/51465

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