New product development: From idea to market launch ‒ evidence from Kosovo banking sector
Purpose: New products are vital to the success of firms and represent opportunities for business growth and development. The transition from the idea to the launch of a new product represents a process as complex as it is interesting for a firm. This is especially true for banking products. The purp...
| Autores principales: | , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Faculty of Economics and Business in Osijek
2021-01-01
|
| Colección: | Ekonomski Vjesnik |
| Materias: | |
| Acceso en línea: | https://hrcak.srce.hr/file/392370 |