| Summary: | The aim of the study is to identify and evaluate the buying behaviour of Polish silver
singles concerning their choice of shopping places and the frequency of purchasing
selected food and non-food products. The research was conducted in two stages
from 2018 to 2022. The study shows that silver singles can be considered active
consumers. Positive or negative attitudes towards shopping are determined by the
age, education and wealth of the surveyed seniors. Shopping is a “big” or “very big”
pleasure for young-old individuals (people aged 65–74), primarily women with
a secondary or higher education, earning a monthly disposable income of over PLN
3,500. While shopping for food, silver singles prioritise price, quality and promotional
offers, while fashion and the desire to stand out are of lesser concern. Conversely,
when purchasing market products, they pay more attention to product
quality than price. Single elderly people typically purchase food products at bazaars,
marketplaces, corner shops and discount stores. For non-food products, they opt
for big-box retailers as well as shops and showrooms located in shopping centres.
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