A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved Bystanders

Social movements often use protests and other collective actions to draw public attention to their cause, yet the psychological reactions to such actions from their targeted audience is not well understood. This research investigates uninvolved bystanders’ immediate responses to collective action us...

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Main Authors: Hema Preya Selvanathan, Brian Lickel
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2019-07-01
Series:Journal of Social and Political Psychology
Subjects:
Online Access:http://jspp.psychopen.eu/article/view/1063
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author Hema Preya Selvanathan
Brian Lickel
author_facet Hema Preya Selvanathan
Brian Lickel
author_sort Hema Preya Selvanathan
collection DOAJ
description Social movements often use protests and other collective actions to draw public attention to their cause, yet the psychological reactions to such actions from their targeted audience is not well understood. This research investigates uninvolved bystanders’ immediate responses to collective action using a quasi-experimental field study designed around a racial justice protest that took place at a large public university in the United States. We surveyed two student samples exactly one week apart at the same time and location, first in the absence of protest and then again at the time of a racial justice protest (Total N = 240). We found that participants who believed that racism was not a problem on campus had more negative attitudes toward racial justice protests and protesters, as well as lower support for anti-racist efforts on campus on the day of the protest, compared to the day without a protest. These findings provide initial evidence that a protest encounter may trigger a backlash effect amongst those who have the most resistant attitudes toward social change.
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spelling doaj.art-3c68221a35b9466ab296e39de59dbd7a2023-01-02T10:27:36ZengPsychOpen GOLD/ Leibniz Institute for PsychologyJournal of Social and Political Psychology2195-33252019-07-017159861910.5964/jspp.v7i1.1063jspp.v7i1.1063A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved BystandersHema Preya Selvanathan0Brian Lickel1University of Massachusetts Amherst, Amherst, MA, USAUniversity of Massachusetts Amherst, Amherst, MA, USASocial movements often use protests and other collective actions to draw public attention to their cause, yet the psychological reactions to such actions from their targeted audience is not well understood. This research investigates uninvolved bystanders’ immediate responses to collective action using a quasi-experimental field study designed around a racial justice protest that took place at a large public university in the United States. We surveyed two student samples exactly one week apart at the same time and location, first in the absence of protest and then again at the time of a racial justice protest (Total N = 240). We found that participants who believed that racism was not a problem on campus had more negative attitudes toward racial justice protests and protesters, as well as lower support for anti-racist efforts on campus on the day of the protest, compared to the day without a protest. These findings provide initial evidence that a protest encounter may trigger a backlash effect amongst those who have the most resistant attitudes toward social change.http://jspp.psychopen.eu/article/view/1063collective actionsocial changeconfrontationdiscriminationracism
spellingShingle Hema Preya Selvanathan
Brian Lickel
A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved Bystanders
Journal of Social and Political Psychology
collective action
social change
confrontation
discrimination
racism
title A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved Bystanders
title_full A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved Bystanders
title_fullStr A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved Bystanders
title_full_unstemmed A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved Bystanders
title_short A Field Study Around a Racial Justice Protest on a College Campus: The Proximal Impact of Collective Action on the Social Change Attitudes of Uninvolved Bystanders
title_sort field study around a racial justice protest on a college campus the proximal impact of collective action on the social change attitudes of uninvolved bystanders
topic collective action
social change
confrontation
discrimination
racism
url http://jspp.psychopen.eu/article/view/1063
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