Effectiveness of Applying the Personality Typology by Archetypes in Branding
The purpose of the article is to find out the effectiveness of applying the personality typology by archetypes in branding. To study the regularity of communication design according to the dominant archetype of the target audience. Research methodology. The study used the empirical method of descri...
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| Format: | Article |
| Language: | English |
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KNUKiM Publishing Centre
2023-05-01
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| Series: | Деміург: ідеї, технології, перспективи дизайну |
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| Online Access: | http://demiurge.knukim.edu.ua/article/view/279065 |