PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET
Based on some results of a research organized in the county of Bacau on consumers of cosmetics, using the questionnaire, this article analyses a number of issues with regard to consumer behavior, namely: cosmetics brand most commonly purchased by consumers, cosmetics category to which are allocated...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Bacău
2014-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/272 |
| _version_ | 1811262785342930944 |
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| author | Eugenia Harja Laura Catalina Timiras |
| author_facet | Eugenia Harja Laura Catalina Timiras |
| author_sort | Eugenia Harja |
| collection | DOAJ |
| description | Based on some results of a research organized in the county of Bacau on consumers of cosmetics, using the questionnaire, this article analyses a number of issues with regard to consumer behavior, namely: cosmetics brand most commonly purchased by consumers, cosmetics category to which are allocated the largest sums of money, the amounts of money that consumers are willing to spend per month to purchase these types of products, the importance of some of the main criteria considered when buying cosmetic products and differences manifested in categories of respondents by a number of variables such as age, sex, marital status, income and living environment. The research was conducted using a sample of 500 respondents non-randomly selected, so that the results presented refer only to the studied sample, being a guide to community from which it was extracted. |
| first_indexed | 2024-04-12T19:32:57Z |
| format | Article |
| id | doaj.art-3c957c06b0994801a29707aa68568d6c |
| institution | Directory Open Access Journal |
| issn | 2066-561X 2344-1321 |
| language | English |
| last_indexed | 2024-04-12T19:32:57Z |
| publishDate | 2014-12-01 |
| publisher | University of Bacău |
| record_format | Article |
| series | Studies and Scientific Researches: Economics Edition |
| spelling | doaj.art-3c957c06b0994801a29707aa68568d6c2022-12-22T03:19:17ZengUniversity of BacăuStudies and Scientific Researches: Economics Edition2066-561X2344-13212014-12-0102010.29358/sceco.v0i20.272283PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKETEugenia Harja0Laura Catalina Timiras1"Vasile Alecsandri" University of Bacau, Faculty of Economics"Vasile Alecsandri" University of Bacau, Faculty of EconomicsBased on some results of a research organized in the county of Bacau on consumers of cosmetics, using the questionnaire, this article analyses a number of issues with regard to consumer behavior, namely: cosmetics brand most commonly purchased by consumers, cosmetics category to which are allocated the largest sums of money, the amounts of money that consumers are willing to spend per month to purchase these types of products, the importance of some of the main criteria considered when buying cosmetic products and differences manifested in categories of respondents by a number of variables such as age, sex, marital status, income and living environment. The research was conducted using a sample of 500 respondents non-randomly selected, so that the results presented refer only to the studied sample, being a guide to community from which it was extracted.http://sceco.ub.ro/index.php/SCECO/article/view/272cosmeticsconsumer behaviorbrandproduct selection criteriaexpenses for cosmetics |
| spellingShingle | Eugenia Harja Laura Catalina Timiras PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET Studies and Scientific Researches: Economics Edition cosmetics consumer behavior brand product selection criteria expenses for cosmetics |
| title | PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET |
| title_full | PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET |
| title_fullStr | PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET |
| title_full_unstemmed | PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET |
| title_short | PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET |
| title_sort | particularities of consumer behavior in the cosmetics market |
| topic | cosmetics consumer behavior brand product selection criteria expenses for cosmetics |
| url | http://sceco.ub.ro/index.php/SCECO/article/view/272 |
| work_keys_str_mv | AT eugeniaharja particularitiesofconsumerbehaviorinthecosmeticsmarket AT lauracatalinatimiras particularitiesofconsumerbehaviorinthecosmeticsmarket |