Digital strategy for improving resilience of micro, small, and medium enterprises

Digital strategy for improving resilience of micro, small, and medium enterprises

The COVID-19 pandemic impacted several small and medium-sized enter­prises (SMEs) in Indonesia. The viability of some SMEs' business opera­tions was disturbed, especially those who create non-essential goods like carving. The sales have decreased by up to sixty per cent, causing reduced levels...

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Bibliographic Details
Main Authors: Issa Dyah Utami, Trisita Novianti, Fachrizal Setiawan
Format: Article
Language:Indonesian
Published: Universitas Serang Raya 2023-06-01
Series:Jurnal Sistem dan Manajemen Industri
Subjects:
clustering
craft industry
digital marketing
small and medium enterprises
strategy
Online Access:https://e-jurnal.lppmunsera.org/index.php/JSMI/article/view/6087

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