Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case Study
In terms of network economics, as well as other information services, a social network service (SNS) has two chances–either it gains acceptance ("success breeds success") and will become standard or it slowly dies. Nowadays, <em>Facebook</em> is the standard in the social netwo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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International Institute of Informatics and Cybernetics
2015-06-01
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| Series: | Journal of Systemics, Cybernetics and Informatics |
| Subjects: | |
| Online Access: | http://www.iiisci.org/Journal/CV$/sci/pdfs/HA408OW15.pdf
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| _version_ | 1819143149799342080 |
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| author | Katsiaryna S. Baran Wolfgang G. Stock |
| author_facet | Katsiaryna S. Baran Wolfgang G. Stock |
| author_sort | Katsiaryna S. Baran |
| collection | DOAJ |
| description | In terms of network economics, as well as other information services, a social network service (SNS) has two chances–either it gains acceptance ("success breeds success") and will become standard or it slowly dies. Nowadays, <em>Facebook</em> is the standard in the social network world, however, not in Russia's and the neighboring countries' social network communities. Here, <em>Vkontakte</em>, the domestic SNS, dominates. What are the reasons for this success of the regional SNS and the failure of the global giant? We answer this research question while we empirically studied both SNSs, <em>Facebook</em> as well as <em>Vkontakte</em>, among Russian users. In the evaluation, based on the Information Service Evaluation (ISE) Model, we found out that <em>Vkontakte</em> is perceived as more useful than <em>Facebook</em>, is much more trustworthy, and more enjoyable to use. The cultural environment of the Russian community plays an important role as well. |
| first_indexed | 2024-12-22T12:21:39Z |
| format | Article |
| id | doaj.art-3ca837f26e124abbb1a428e9fc039147 |
| institution | Directory Open Access Journal |
| issn | 1690-4524 |
| language | English |
| last_indexed | 2024-12-22T12:21:39Z |
| publishDate | 2015-06-01 |
| publisher | International Institute of Informatics and Cybernetics |
| record_format | Article |
| series | Journal of Systemics, Cybernetics and Informatics |
| spelling | doaj.art-3ca837f26e124abbb1a428e9fc0391472022-12-21T18:25:57ZengInternational Institute of Informatics and CyberneticsJournal of Systemics, Cybernetics and Informatics1690-45242015-06-011334146Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case StudyKatsiaryna S. Baran0Wolfgang G. Stock1 In terms of network economics, as well as other information services, a social network service (SNS) has two chances–either it gains acceptance ("success breeds success") and will become standard or it slowly dies. Nowadays, <em>Facebook</em> is the standard in the social network world, however, not in Russia's and the neighboring countries' social network communities. Here, <em>Vkontakte</em>, the domestic SNS, dominates. What are the reasons for this success of the regional SNS and the failure of the global giant? We answer this research question while we empirically studied both SNSs, <em>Facebook</em> as well as <em>Vkontakte</em>, among Russian users. In the evaluation, based on the Information Service Evaluation (ISE) Model, we found out that <em>Vkontakte</em> is perceived as more useful than <em>Facebook</em>, is much more trustworthy, and more enjoyable to use. The cultural environment of the Russian community plays an important role as well.http://www.iiisci.org/Journal/CV$/sci/pdfs/HA408OW15.pdf Social network servicesFacebookVkontakteStandardAcceptanceService qualityISE |
| spellingShingle | Katsiaryna S. Baran Wolfgang G. Stock Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case Study Journal of Systemics, Cybernetics and Informatics Social network services Vkontakte Standard Acceptance Service quality ISE |
| title | Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case Study |
| title_full | Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case Study |
| title_fullStr | Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case Study |
| title_full_unstemmed | Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case Study |
| title_short | Acceptance and Quality Perceptions of Social Network Services in Cultural Context: <i>Vkontakte</i> as a Case Study |
| title_sort | acceptance and quality perceptions of social network services in cultural context i vkontakte i as a case study |
| topic | Social network services Vkontakte Standard Acceptance Service quality ISE |
| url | http://www.iiisci.org/Journal/CV$/sci/pdfs/HA408OW15.pdf
|
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