National Discourse Style: English and Russian Business Discourses

The paper presents the results of a comparative research of English and Russian business discourses in the written communication of the UK, USA and Russian universities. The author argues that business discourse goes beyond a professional sphere and can be interpreted as metaprofessional interaction...

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Main Author: Anna O. Stebletsova
Format: Article
Language:English
Published: Volgograd State University 2016-12-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
Online Access:https://l.jvolsu.com/index.php/en/component/attachments/download/1444
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author Anna O. Stebletsova
author_facet Anna O. Stebletsova
author_sort Anna O. Stebletsova
collection DOAJ
description The paper presents the results of a comparative research of English and Russian business discourses in the written communication of the UK, USA and Russian universities. The author argues that business discourse goes beyond a professional sphere and can be interpreted as metaprofessional interaction on work-related matters within a social institute. Using descriptive and comparative methods of linguistic analysis the author has studied three business discourses – employment, workplace and human resource discourses in English and Russian communicative cultures. The results have identified both similarities and differences between the national discourses. While the similarities are considered to prove universal typological properties of business discourse, the differences demonstrate national identity of English and Russian business discourses. Additionally, they have allowed defining the concept of a national discourse style as a multimodal system of socio-cultural, pragmatic and language properties reflecting national identity of the discourse. In conclusion, the paper enumerates distinctive features of the English business discourse - structural unification of the texts, digital texts' increase, informal register of communication, genre flexibility. The national identity of the Russian business discourse can be characterized by genre rigidness, formal register of communication, genre and text borrowings from the English discourse, text adaptation to the national practice, an increase in email communication.
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spelling doaj.art-3cad629c96bd4cf5a25d5b3468a5e9492022-12-21T19:42:18ZengVolgograd State UniversityVestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie1998-99112409-19792016-12-01154768610.15688/jvolsu2.2016.4.8National Discourse Style: English and Russian Business DiscoursesAnna O. Stebletsova0Voronezh State Medical University named after N.N. BurdenkoThe paper presents the results of a comparative research of English and Russian business discourses in the written communication of the UK, USA and Russian universities. The author argues that business discourse goes beyond a professional sphere and can be interpreted as metaprofessional interaction on work-related matters within a social institute. Using descriptive and comparative methods of linguistic analysis the author has studied three business discourses – employment, workplace and human resource discourses in English and Russian communicative cultures. The results have identified both similarities and differences between the national discourses. While the similarities are considered to prove universal typological properties of business discourse, the differences demonstrate national identity of English and Russian business discourses. Additionally, they have allowed defining the concept of a national discourse style as a multimodal system of socio-cultural, pragmatic and language properties reflecting national identity of the discourse. In conclusion, the paper enumerates distinctive features of the English business discourse - structural unification of the texts, digital texts' increase, informal register of communication, genre flexibility. The national identity of the Russian business discourse can be characterized by genre rigidness, formal register of communication, genre and text borrowings from the English discourse, text adaptation to the national practice, an increase in email communication.https://l.jvolsu.com/index.php/en/component/attachments/download/1444business metaprofessional discourseemployment discourseoperative interaction discoursehuman resource discoursenational specificitydiscourse styleEnglish languageRussian language
spellingShingle Anna O. Stebletsova
National Discourse Style: English and Russian Business Discourses
Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
business metaprofessional discourse
employment discourse
operative interaction discourse
human resource discourse
national specificity
discourse style
English language
Russian language
title National Discourse Style: English and Russian Business Discourses
title_full National Discourse Style: English and Russian Business Discourses
title_fullStr National Discourse Style: English and Russian Business Discourses
title_full_unstemmed National Discourse Style: English and Russian Business Discourses
title_short National Discourse Style: English and Russian Business Discourses
title_sort national discourse style english and russian business discourses
topic business metaprofessional discourse
employment discourse
operative interaction discourse
human resource discourse
national specificity
discourse style
English language
Russian language
url https://l.jvolsu.com/index.php/en/component/attachments/download/1444
work_keys_str_mv AT annaostebletsova nationaldiscoursestyleenglishandrussianbusinessdiscourses