Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach

This paper presents a new method for teaching entrepreneurship students to practice innovation and to create high-impact business opportunities.  The teaching method is based on the guided experience learning model that was developed by Caine et al. (2009) to develop the executive functions in the b...

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Main Author: Ronald Jean Degen
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2013-12-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/31535
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author Ronald Jean Degen
author_facet Ronald Jean Degen
author_sort Ronald Jean Degen
collection DOAJ
description This paper presents a new method for teaching entrepreneurship students to practice innovation and to create high-impact business opportunities.  The teaching method is based on the guided experience learning model that was developed by Caine et al. (2009) to develop the executive functions in the brains of learners, and on the innovation framework that was introduced by Verganti (2009).  The cognitive perspective of creativity, as explained by Weisberg (2006), is used to show how the practice of innovation can be learned.  The model used for the creative process is based on research by Wallas (1926), and on recent neurological findings on the deliberate and spontaneous pathways to creativity (Carson, 2010).  The concept of effectual process (SARASVATHY, 2008) provides an approach to the validation of the students’ radical innovation ideas.
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spelling doaj.art-3cafe3aa6216477b94ac82354c3fde3f2023-12-02T23:58:18ZengUniversidade Federal de Santa CatarinaRevista de Ciências da Administração : RCA1516-38652175-80772013-12-01119210410.5007/2175-8077.2013v15n37p9220985Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approachRonald Jean DegenThis paper presents a new method for teaching entrepreneurship students to practice innovation and to create high-impact business opportunities.  The teaching method is based on the guided experience learning model that was developed by Caine et al. (2009) to develop the executive functions in the brains of learners, and on the innovation framework that was introduced by Verganti (2009).  The cognitive perspective of creativity, as explained by Weisberg (2006), is used to show how the practice of innovation can be learned.  The model used for the creative process is based on research by Wallas (1926), and on recent neurological findings on the deliberate and spontaneous pathways to creativity (Carson, 2010).  The concept of effectual process (SARASVATHY, 2008) provides an approach to the validation of the students’ radical innovation ideas.https://periodicos.ufsc.br/index.php/adm/article/view/31535teaching entrepreneurshippractice of innovationcreativity process
spellingShingle Ronald Jean Degen
Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach
Revista de Ciências da Administração : RCA
teaching entrepreneurship
practice of innovation
creativity process
title Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach
title_full Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach
title_fullStr Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach
title_full_unstemmed Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach
title_short Teaching entrepreneurship students the practice of innovation: A brain-based guided experience approach
title_sort teaching entrepreneurship students the practice of innovation a brain based guided experience approach
topic teaching entrepreneurship
practice of innovation
creativity process
url https://periodicos.ufsc.br/index.php/adm/article/view/31535
work_keys_str_mv AT ronaldjeandegen teachingentrepreneurshipstudentsthepracticeofinnovationabrainbasedguidedexperienceapproach