The Potential of Digital Marketing Tools to Develop the Innovative SFSC Players’ Business Models
ABSTRACT: The traditional global food supply chains are not just complex, but they do not support the sustainability of agriculture. The business models with the greatest growth potential are those that would allow consumers to buy more directly from producers. Before COVID-19, these alternatives we...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-09-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853122007235 |
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The Potential of Digital Marketing Tools to Develop the Innovative SFSC Players’ Business Models
Published 2022-07-01
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