"SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)

Despite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such...

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Main Authors: M. M. Lebedeva, L. R. Rustamova, M. V. Sharko
Format: Article
Language:English
Published: MGIMO University Press 2016-06-01
Series:Vestnik MGIMO-Universiteta
Subjects:
Online Access:https://www.vestnik.mgimo.ru/jour/article/view/544
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author M. M. Lebedeva
L. R. Rustamova
M. V. Sharko
author_facet M. M. Lebedeva
L. R. Rustamova
M. V. Sharko
author_sort M. M. Lebedeva
collection DOAJ
description Despite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such actors and illustrates them with the example of Germany that intensively forms its attractive image in the international arena. The authors affirm in particular that actors should form their comprehensive positive image rather than attractiveness of distinct spheres and features. They should also consider side-effects of soft power and harmonize NGO's activities in implementation of this policy. The latter is becoming more relevant against the background of broader application of soft power through public diplomacy with the help of non-governmental organizations. In addition, the article emphasizes the necessity of further theoretical and empirical researches on the issue.
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spelling doaj.art-3cdc06222d3b4d339d09776888fc774c2024-02-07T10:17:08ZengMGIMO University PressVestnik MGIMO-Universiteta2071-81602541-90992016-06-0103(48)14415310.24833/2071-8160-2016-3-48-144-153544"SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)M. M. Lebedeva0L. R. Rustamova1M. V. Sharko2Moscow State Institute of International Relations (University)Moscow State Institute of International Relations (University)Moscow State Institute of International Relations (University)Despite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such actors and illustrates them with the example of Germany that intensively forms its attractive image in the international arena. The authors affirm in particular that actors should form their comprehensive positive image rather than attractiveness of distinct spheres and features. They should also consider side-effects of soft power and harmonize NGO's activities in implementation of this policy. The latter is becoming more relevant against the background of broader application of soft power through public diplomacy with the help of non-governmental organizations. In addition, the article emphasizes the necessity of further theoretical and empirical researches on the issue.https://www.vestnik.mgimo.ru/jour/article/view/544soft powerpublic diplomacygermanymigrantsnon-state actorsnegative aspects of soft power
spellingShingle M. M. Lebedeva
L. R. Rustamova
M. V. Sharko
"SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)
Vestnik MGIMO-Universiteta
soft power
public diplomacy
germany
migrants
non-state actors
negative aspects of soft power
title "SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)
title_full "SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)
title_fullStr "SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)
title_full_unstemmed "SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)
title_short "SOFT POWER": THE DARK SIDE (ON THE CASE OF GERMANY)
title_sort soft power the dark side on the case of germany
topic soft power
public diplomacy
germany
migrants
non-state actors
negative aspects of soft power
url https://www.vestnik.mgimo.ru/jour/article/view/544
work_keys_str_mv AT mmlebedeva softpowerthedarksideonthecaseofgermany
AT lrrustamova softpowerthedarksideonthecaseofgermany
AT mvsharko softpowerthedarksideonthecaseofgermany