Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening
This internet service can be used in various fields, such as the use of the internet in the fields of economy, education, industry, telecommunications, and tourism to the field of beauty. Nowadays, the use of the internet is no stranger to finding information about beauty products. In this regard, i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2023-08-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1791 |
| _version_ | 1797417784697683968 |
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| author | Vaya Nabilla Alena Yulia Nur Hasanah |
| author_facet | Vaya Nabilla Alena Yulia Nur Hasanah |
| author_sort | Vaya Nabilla Alena |
| collection | DOAJ |
| description | This internet service can be used in various fields, such as the use of the internet in the fields of economy, education, industry, telecommunications, and tourism to the field of beauty. Nowadays, the use of the internet is no stranger to finding information about beauty products. In this regard, it is necessary to discuss the influence of online customer reviews on purchase decisions through customer trust in Female Daily. This study aims to determine the effect of online consumer reviews on purchase decisions through trust as an intervening variable. The population in this study is the Indonesian people who have accessed the website Female Daily. The sample size in the study was 100 people, and the method used in this study was quantitative. The data collection method used is a questionnaire. The analytical method used in this research is path analysis. The results of the analysis in this study indicate that online customer reviews and customer trust have a significant effect on purchase decisions. Online customer reviews have a significant effect on customer trust. Customer trust can mediate online customer reviews of purchase decisions with a percentage of 84.5%. |
| first_indexed | 2024-03-09T06:24:41Z |
| format | Article |
| id | doaj.art-3ce5759bfb9f467b81ccdb307e9e1806 |
| institution | Directory Open Access Journal |
| issn | 2579-4892 2655-8327 |
| language | English |
| last_indexed | 2024-03-09T06:24:41Z |
| publishDate | 2023-08-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-3ce5759bfb9f467b81ccdb307e9e18062023-12-03T11:27:49ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272023-08-017220121110.36555/almana.v7i2.17911791Analysis of Online Customer Review on Purchase Decisions with Customer Trust as InterveningVaya Nabilla Alena0Yulia Nur Hasanah1Universitas Telkom, IndonesiaUniversitas Telkom, IndonesiaThis internet service can be used in various fields, such as the use of the internet in the fields of economy, education, industry, telecommunications, and tourism to the field of beauty. Nowadays, the use of the internet is no stranger to finding information about beauty products. In this regard, it is necessary to discuss the influence of online customer reviews on purchase decisions through customer trust in Female Daily. This study aims to determine the effect of online consumer reviews on purchase decisions through trust as an intervening variable. The population in this study is the Indonesian people who have accessed the website Female Daily. The sample size in the study was 100 people, and the method used in this study was quantitative. The data collection method used is a questionnaire. The analytical method used in this research is path analysis. The results of the analysis in this study indicate that online customer reviews and customer trust have a significant effect on purchase decisions. Online customer reviews have a significant effect on customer trust. Customer trust can mediate online customer reviews of purchase decisions with a percentage of 84.5%.http://journalfeb.unla.ac.id/index.php/almana/article/view/1791customer trustonline customer reviewpurchase decisions |
| spellingShingle | Vaya Nabilla Alena Yulia Nur Hasanah Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening Almana: Jurnal Manajemen dan Bisnis customer trust online customer review purchase decisions |
| title | Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening |
| title_full | Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening |
| title_fullStr | Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening |
| title_full_unstemmed | Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening |
| title_short | Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening |
| title_sort | analysis of online customer review on purchase decisions with customer trust as intervening |
| topic | customer trust online customer review purchase decisions |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/1791 |
| work_keys_str_mv | AT vayanabillaalena analysisofonlinecustomerreviewonpurchasedecisionswithcustomertrustasintervening AT yulianurhasanah analysisofonlinecustomerreviewonpurchasedecisionswithcustomertrustasintervening |