Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors
Abstract The primary objective of this research is to examine the diverse product attributes related to the credibility of organic food. Given that organic quality of food products is considered a credence attribute, establishing credibility plays a pivotal role in consumers’ decision-making process...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-10-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02293-7 |
| _version_ | 1797637033221423104 |
|---|---|
| author | László Bendegúz Nagy Brigitta Unger-Plasek Zoltán Lakner Ágoston Temesi |
| author_facet | László Bendegúz Nagy Brigitta Unger-Plasek Zoltán Lakner Ágoston Temesi |
| author_sort | László Bendegúz Nagy |
| collection | DOAJ |
| description | Abstract The primary objective of this research is to examine the diverse product attributes related to the credibility of organic food. Given that organic quality of food products is considered a credence attribute, establishing credibility plays a pivotal role in consumers’ decision-making processes when purchasing organic products. The lack of credibility represents a significant barrier to the growth of the organic market. Therefore, it is crucial to explore the specific product attributes that can enhance the perceived credibility of organic products. To assess the various factors influencing credibility, a choice-based conjoint method was employed. The study involved Hungarian participants (n = 652) and Polish participants (n = 290), who were asked to select a hypothetical product they deemed more credible. The findings reveal that the country of origin, appearance, and packaging exert the most substantial influence on the perceived credibility of organic food. Additionally, price and the place of purchase were identified as factors that also impact consumer perceptions. |
| first_indexed | 2024-03-11T12:43:33Z |
| format | Article |
| id | doaj.art-3cf6e11753ab4716877d347b8a2ffe59 |
| institution | Directory Open Access Journal |
| issn | 2662-9992 |
| language | English |
| last_indexed | 2024-03-11T12:43:33Z |
| publishDate | 2023-10-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj.art-3cf6e11753ab4716877d347b8a2ffe592023-11-05T12:10:26ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-10-0110111110.1057/s41599-023-02293-7Confidence in organic food: a cross-country choice based conjoint analysis of credibility factorsLászló Bendegúz Nagy0Brigitta Unger-Plasek1Zoltán Lakner2Ágoston Temesi3Department of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life SciencesDepartment of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life SciencesDepartment of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life SciencesDepartment of Agricultural Business and Economics, Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life SciencesAbstract The primary objective of this research is to examine the diverse product attributes related to the credibility of organic food. Given that organic quality of food products is considered a credence attribute, establishing credibility plays a pivotal role in consumers’ decision-making processes when purchasing organic products. The lack of credibility represents a significant barrier to the growth of the organic market. Therefore, it is crucial to explore the specific product attributes that can enhance the perceived credibility of organic products. To assess the various factors influencing credibility, a choice-based conjoint method was employed. The study involved Hungarian participants (n = 652) and Polish participants (n = 290), who were asked to select a hypothetical product they deemed more credible. The findings reveal that the country of origin, appearance, and packaging exert the most substantial influence on the perceived credibility of organic food. Additionally, price and the place of purchase were identified as factors that also impact consumer perceptions.https://doi.org/10.1057/s41599-023-02293-7 |
| spellingShingle | László Bendegúz Nagy Brigitta Unger-Plasek Zoltán Lakner Ágoston Temesi Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors Humanities & Social Sciences Communications |
| title | Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors |
| title_full | Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors |
| title_fullStr | Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors |
| title_full_unstemmed | Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors |
| title_short | Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors |
| title_sort | confidence in organic food a cross country choice based conjoint analysis of credibility factors |
| url | https://doi.org/10.1057/s41599-023-02293-7 |
| work_keys_str_mv | AT laszlobendeguznagy confidenceinorganicfoodacrosscountrychoicebasedconjointanalysisofcredibilityfactors AT brigittaungerplasek confidenceinorganicfoodacrosscountrychoicebasedconjointanalysisofcredibilityfactors AT zoltanlakner confidenceinorganicfoodacrosscountrychoicebasedconjointanalysisofcredibilityfactors AT agostontemesi confidenceinorganicfoodacrosscountrychoicebasedconjointanalysisofcredibilityfactors |