Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness
Switching to eco-friendly electrical equipment is a solution promoted by many countries toward the goal of sustainable development. This study develops the Theory of Planned Behavior (TPB) model to evaluate the influence of several factors on customers' adoption intention for rooftop solar ener...
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| Format: | Article |
| Language: | English |
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Elsevier
2023-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123001804 |
| _version_ | 1797391775236620288 |
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| author | Tuan Duong Vu Hoang Viet Nguyen Thi My Nguyet Nguyen |
| author_facet | Tuan Duong Vu Hoang Viet Nguyen Thi My Nguyet Nguyen |
| author_sort | Tuan Duong Vu |
| collection | DOAJ |
| description | Switching to eco-friendly electrical equipment is a solution promoted by many countries toward the goal of sustainable development. This study develops the Theory of Planned Behavior (TPB) model to evaluate the influence of several factors on customers' adoption intention for rooftop solar energy products in emerging markets. i.e., Vietnam. The results of Structural Equation Modeling (SEM) analysis have shown that government incentive policies and environmental knowledge positively affect attitude towards adoption. In addition, adoption intention is motivated by subjective norms, environmental knowledge and attitude towards adoption. In contrast, the perceived monetary barrier significantly impedes adoption intention, but it can be alleviated by the factor of environmental knowledge. Among all independent factors, government incentive policies is found not to leave significant impact on customer intention adoption. In particular, the study also demonstrated the moderating role of personal innovativeness on the relationship between attitude and intention as well as perceived monetary barriers and intention adoption. These findings help to increase understanding of sustainable consumption behaviour in emerging countries and allow authors to suggest some implications for policy-makers and rooftop solar energy technology providers. |
| first_indexed | 2024-03-08T23:38:35Z |
| format | Article |
| id | doaj.art-3cfaf84ce56041f5b64aabf2f4e1645f |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-08T23:38:35Z |
| publishDate | 2023-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-3cfaf84ce56041f5b64aabf2f4e1645f2023-12-14T05:22:20ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312023-06-0192100078Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativenessTuan Duong Vu0Hoang Viet Nguyen1Thi My Nguyet Nguyen2Department of Strategic Management, Faculty of Business Administration, Thuongmai University, Hanoi 100000, Viet Nam; Corresponding author.Board of Rectors, Thuongmai University, Hanoi 100000, Viet NamDepartment of Strategic Management, Faculty of Business Administration, Thuongmai University, Hanoi 100000, Viet NamSwitching to eco-friendly electrical equipment is a solution promoted by many countries toward the goal of sustainable development. This study develops the Theory of Planned Behavior (TPB) model to evaluate the influence of several factors on customers' adoption intention for rooftop solar energy products in emerging markets. i.e., Vietnam. The results of Structural Equation Modeling (SEM) analysis have shown that government incentive policies and environmental knowledge positively affect attitude towards adoption. In addition, adoption intention is motivated by subjective norms, environmental knowledge and attitude towards adoption. In contrast, the perceived monetary barrier significantly impedes adoption intention, but it can be alleviated by the factor of environmental knowledge. Among all independent factors, government incentive policies is found not to leave significant impact on customer intention adoption. In particular, the study also demonstrated the moderating role of personal innovativeness on the relationship between attitude and intention as well as perceived monetary barriers and intention adoption. These findings help to increase understanding of sustainable consumption behaviour in emerging countries and allow authors to suggest some implications for policy-makers and rooftop solar energy technology providers.http://www.sciencedirect.com/science/article/pii/S2199853123001804Renewable energyRooftop solar energyTheory of planned behaviourGovernment incentives policiesPersonal innovativenessVietnam |
| spellingShingle | Tuan Duong Vu Hoang Viet Nguyen Thi My Nguyet Nguyen Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness Journal of Open Innovation: Technology, Market and Complexity Renewable energy Rooftop solar energy Theory of planned behaviour Government incentives policies Personal innovativeness Vietnam |
| title | Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness |
| title_full | Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness |
| title_fullStr | Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness |
| title_full_unstemmed | Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness |
| title_short | Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness |
| title_sort | extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market moderating mechanism of personal innovativeness |
| topic | Renewable energy Rooftop solar energy Theory of planned behaviour Government incentives policies Personal innovativeness Vietnam |
| url | http://www.sciencedirect.com/science/article/pii/S2199853123001804 |
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