Extend theory of planned behaviour model to explain rooftop solar energy adoption in emerging market. Moderating mechanism of personal innovativeness
Switching to eco-friendly electrical equipment is a solution promoted by many countries toward the goal of sustainable development. This study develops the Theory of Planned Behavior (TPB) model to evaluate the influence of several factors on customers' adoption intention for rooftop solar ener...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123001804 |