Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business
Product portfolio management (PPM) should define, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business strategy is, however, seen challenging. Hence, an approach for PPM target setting over life-cycle is nee...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2020-03-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | https://www.hippocampus.si/ISSN/1854-6935/18.5-23.pdf |
| _version_ | 1819160946440929280 |
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| author | Erno Mustonen Jonne Seppänen Arto Tolonen Janne Harkonen Harri Haapasalo |
| author_facet | Erno Mustonen Jonne Seppänen Arto Tolonen Janne Harkonen Harri Haapasalo |
| author_sort | Erno Mustonen |
| collection | DOAJ |
| description | Product portfolio management (PPM) should define, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business strategy is, however, seen challenging. Hence, an approach for PPM target setting over life-cycle is needed. A single-case study was conducted to examine the relationship between product portfolio management and business strategy to propose a practical approach for defining product portfolio management strategic targets and key performance indicators over life-cycle. The main results include proposing PPM target setting to cover horizontally all product lifecycle phases and vertically the product structure, including both commercial and technical aspects. PPM strategic targets and key performance indicators over life-cycle through four success factors are proposed. In addition, a new tool for product portfolio analysis is introduced. The study contributes to the previous studies on aligning product portfolio management with business strategy by providing a practical example. |
| first_indexed | 2024-12-22T17:04:32Z |
| format | Article |
| id | doaj.art-3d3922d925614f599eafa900b5f91e0f |
| institution | Directory Open Access Journal |
| issn | 1854-6935 |
| language | English |
| last_indexed | 2024-12-22T17:04:32Z |
| publishDate | 2020-03-01 |
| publisher | University of Primorska |
| record_format | Article |
| series | Managing Global Transitions |
| spelling | doaj.art-3d3922d925614f599eafa900b5f91e0f2022-12-21T18:19:15ZengUniversity of PrimorskaManaging Global Transitions1854-69352020-03-0118152310.26493/1854-6935.18.5-23Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications BusinessErno Mustonen0Jonne Seppänen1Arto Tolonen2Janne Harkonen3Harri Haapasalo4University of OuluUniversity of OuluUniversity of OuluUniversity of OuluUniversity of OuluProduct portfolio management (PPM) should define, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business strategy is, however, seen challenging. Hence, an approach for PPM target setting over life-cycle is needed. A single-case study was conducted to examine the relationship between product portfolio management and business strategy to propose a practical approach for defining product portfolio management strategic targets and key performance indicators over life-cycle. The main results include proposing PPM target setting to cover horizontally all product lifecycle phases and vertically the product structure, including both commercial and technical aspects. PPM strategic targets and key performance indicators over life-cycle through four success factors are proposed. In addition, a new tool for product portfolio analysis is introduced. The study contributes to the previous studies on aligning product portfolio management with business strategy by providing a practical example.https://www.hippocampus.si/ISSN/1854-6935/18.5-23.pdfproduct portfolio managementperformance managementstrategic managementproduct life-cycle management |
| spellingShingle | Erno Mustonen Jonne Seppänen Arto Tolonen Janne Harkonen Harri Haapasalo Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business Managing Global Transitions product portfolio management performance management strategic management product life-cycle management |
| title | Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business |
| title_full | Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business |
| title_fullStr | Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business |
| title_full_unstemmed | Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business |
| title_short | Product Portfolio Management Strategic Targets and kpis over Life-Cycle: A Case Study in Telecommunications Business |
| title_sort | product portfolio management strategic targets and kpis over life cycle a case study in telecommunications business |
| topic | product portfolio management performance management strategic management product life-cycle management |
| url | https://www.hippocampus.si/ISSN/1854-6935/18.5-23.pdf |
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