Identifying consumer buying preferences of beef
This study investigated the drivers which influence consumers’ beef buying behavior. A validated questionnaire was used to collect the data and to evaluate consumer beef purchasing behavior. Exploratory factor analysis was employed to analyze the data while Cronbach alpha coefficient was used to cal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-12-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8154/PPM_2016_04cont_Uys.pdf |