The Value of Craft Beer Styles: Evidence from the Italian Market

The Value of Craft Beer Styles: Evidence from the Italian Market

This study aims to estimate the market value, or implicit prices, associated with the main craft beer attributes (e.g., beer style, organic, gluten-free, and package-related features) and support producers in detecting the more profitable marketing strategies. For this purpose, we conducted an empir...

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Bibliographic Details
Main Authors: Francesco Bimbo, Emilio De Meo, Antonietta Baiano, Domenico Carlucci
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Foods
Subjects:
craft beer
price variability
hedonic price model
Online Access:https://www.mdpi.com/2304-8158/12/6/1328

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