Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with text

Infographics represent a potential means of improving public knowledge about cancer. However, there is little experimental evidence of their efficacy. This preliminary study investigates whether infographics are superior to text for the communication of information about cancer risk in old age via a...

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Main Authors: Alan David McCrorie, Jingwen Jessica Chen, Ross Weller, Kieran John McGlade, Conan Donnelly
Format: Article
Language:English
Published: Taylor & Francis Group 2018-01-01
Series:Cogent Medicine
Subjects:
Online Access:http://dx.doi.org/10.1080/2331205X.2018.1483591
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author Alan David McCrorie
Jingwen Jessica Chen
Ross Weller
Kieran John McGlade
Conan Donnelly
author_facet Alan David McCrorie
Jingwen Jessica Chen
Ross Weller
Kieran John McGlade
Conan Donnelly
author_sort Alan David McCrorie
collection DOAJ
description Infographics represent a potential means of improving public knowledge about cancer. However, there is little experimental evidence of their efficacy. This preliminary study investigates whether infographics are superior to text for the communication of information about cancer risk in old age via a three armed randomized controlled trial. Trial involved allocation concealment and block randomization of 30 male participants aged over 50 to receive text information (control) or one of two infographics (interventions). Participants who viewed an infographic were more likely to know the correct association between cancer risk and old age compared with those viewing text information (risk ratio = 3.0, 95% confidence interval 0.82–10.90). Participants had limited understanding of the phrases “cancer incidence” and “cancer prevalence” but good understanding of the phrases “cancer risk factor” and “cancer stage.” Possession of good numerical skills appears to be a key determinant of ability to extract meaning from statistical information provided; regardless of format. Initial results suggest icon array infographics may be more effective communication mediums than text but further study with more participants and an updated infographic is necessary to confirm this finding. Trial registration number: ISRCTN33951209.
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spelling doaj.art-3d6df95ebb0d4428a360f910e36eb4172022-12-22T04:32:18ZengTaylor & Francis GroupCogent Medicine2331-205X2018-01-015110.1080/2331205X.2018.14835911483591Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with textAlan David McCrorie0Jingwen Jessica Chen1Ross Weller2Kieran John McGlade3Conan Donnelly4Queen’s University BelfastQueen’s University BelfastQueen’s University BelfastQueen’s University BelfastQueen’s University BelfastInfographics represent a potential means of improving public knowledge about cancer. However, there is little experimental evidence of their efficacy. This preliminary study investigates whether infographics are superior to text for the communication of information about cancer risk in old age via a three armed randomized controlled trial. Trial involved allocation concealment and block randomization of 30 male participants aged over 50 to receive text information (control) or one of two infographics (interventions). Participants who viewed an infographic were more likely to know the correct association between cancer risk and old age compared with those viewing text information (risk ratio = 3.0, 95% confidence interval 0.82–10.90). Participants had limited understanding of the phrases “cancer incidence” and “cancer prevalence” but good understanding of the phrases “cancer risk factor” and “cancer stage.” Possession of good numerical skills appears to be a key determinant of ability to extract meaning from statistical information provided; regardless of format. Initial results suggest icon array infographics may be more effective communication mediums than text but further study with more participants and an updated infographic is necessary to confirm this finding. Trial registration number: ISRCTN33951209.http://dx.doi.org/10.1080/2331205X.2018.1483591infographictrialevidencecommunicationstatistics
spellingShingle Alan David McCrorie
Jingwen Jessica Chen
Ross Weller
Kieran John McGlade
Conan Donnelly
Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with text
Cogent Medicine
infographic
trial
evidence
communication
statistics
title Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with text
title_full Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with text
title_fullStr Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with text
title_full_unstemmed Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with text
title_short Trial of infographics in Northern Ireland (TINI): Preliminary evaluation and results of a randomized controlled trial comparing infographics with text
title_sort trial of infographics in northern ireland tini preliminary evaluation and results of a randomized controlled trial comparing infographics with text
topic infographic
trial
evidence
communication
statistics
url http://dx.doi.org/10.1080/2331205X.2018.1483591
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