Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington Post

The present research aims to study the image of Pakistan through identifying the themes which are used by the editorials of The Washington Post. The population of the study comprised of editorials of The Washington Post that have the word Pakistan in title or in opening paragraph. A total of 116 edi...

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Main Authors: Samia Manzoor, Aasima Safdar, Aqsa Iram Shahzadi
Format: Article
Language:English
Published: CSRC Publishing 2020-03-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Online Access:https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1042
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author Samia Manzoor
Aasima Safdar
Aqsa Iram Shahzadi
author_facet Samia Manzoor
Aasima Safdar
Aqsa Iram Shahzadi
author_sort Samia Manzoor
collection DOAJ
description The present research aims to study the image of Pakistan through identifying the themes which are used by the editorials of The Washington Post. The population of the study comprised of editorials of The Washington Post that have the word Pakistan in title or in opening paragraph. A total of 116 editorials were analyzed with the help of NVIVO 10 that identified eight different themes. The thorough analysis of the data revealed that the newspapers mostly wrote about Pakistan through the following themes: Pakistan backing Taliban, negative image of President Musharraf, democracy in Pakistan, nuclear technology and Pakistan government, Pakistan’s operation against terrorism, Indian terrorist attacks, US military operation and Osama bin Laden, and social issues in Pakistan. It was also observed that Pakistan was presented in a very negative way. General Pervez Musharraf was very harshly criticized. Overall Pakistan was presented as a frail, threatening and monstrous country. Pakistan policy makers must develop counter strategies to combat this negative image building.
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spelling doaj.art-3d8d3a19219f44efb384932e970f98232022-12-22T03:05:24ZengCSRC PublishingJournal of Business and Social Review in Emerging Economies2519-089X2519-03262020-03-016110.26710/jbsee.v6i1.1042Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington PostSamia Manzoor0Aasima Safdar1Aqsa Iram Shahzadi2Assistant Professor of Communication Studies, Bahauddin Zakariya University, Multan, PakistanAssistant Professor of Communication Studies, Bahauddin Zakariya University, Multan, PakistanAssistant Professor of Communication Studies, Bahauddin Zakariya University, Multan, PakistanThe present research aims to study the image of Pakistan through identifying the themes which are used by the editorials of The Washington Post. The population of the study comprised of editorials of The Washington Post that have the word Pakistan in title or in opening paragraph. A total of 116 editorials were analyzed with the help of NVIVO 10 that identified eight different themes. The thorough analysis of the data revealed that the newspapers mostly wrote about Pakistan through the following themes: Pakistan backing Taliban, negative image of President Musharraf, democracy in Pakistan, nuclear technology and Pakistan government, Pakistan’s operation against terrorism, Indian terrorist attacks, US military operation and Osama bin Laden, and social issues in Pakistan. It was also observed that Pakistan was presented in a very negative way. General Pervez Musharraf was very harshly criticized. Overall Pakistan was presented as a frail, threatening and monstrous country. Pakistan policy makers must develop counter strategies to combat this negative image building.https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1042The Washington PostThematic AnalysisImage Of PakistanEditorial Presentation
spellingShingle Samia Manzoor
Aasima Safdar
Aqsa Iram Shahzadi
Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington Post
Journal of Business and Social Review in Emerging Economies
The Washington Post
Thematic Analysis
Image Of Pakistan
Editorial Presentation
title Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington Post
title_full Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington Post
title_fullStr Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington Post
title_full_unstemmed Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington Post
title_short Presentation of Pakistan’s Image: Thematic Analysis of Editorials of the Washington Post
title_sort presentation of pakistan s image thematic analysis of editorials of the washington post
topic The Washington Post
Thematic Analysis
Image Of Pakistan
Editorial Presentation
url https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1042
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