Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior
To address the problem of malnutrition in poor rural areas of China, this study aims to examine the effects of social-psychological factors in food consumption of rural residents in poor counties of Southwest China. In addition, it investigates the role of perceived need and habit within the theory...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-04-01
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| Series: | Nutrients |
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| Online Access: | https://www.mdpi.com/2072-6643/12/4/1203 |
| _version_ | 1797569699308896256 |
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| author | Jiaqi Huang Gerrit Antonides Fengying Nie |
| author_facet | Jiaqi Huang Gerrit Antonides Fengying Nie |
| author_sort | Jiaqi Huang |
| collection | DOAJ |
| description | To address the problem of malnutrition in poor rural areas of China, this study aims to examine the effects of social-psychological factors in food consumption of rural residents in poor counties of Southwest China. In addition, it investigates the role of perceived need and habit within the theory of planned behavior (TPB) in predicting food consumption. A survey with random sampling was conducted on rural residents (<i>n</i> = 424), and the theoretical frameworks of both the standard and extended TPB were applied for comparison purposes. Structural equation modeling was applied to test the relationships among constructs. Consumption of five food items was studied, respectively: meat, eggs, dairy, fish, and fruits. Results showed that incorporation of perceived need and habit substantially increased the explanatory power of the TPB, but these factors only had significant direct effects on intention rather than behavior. Perceived need and habit are stronger predictors of intention than any other TPB construct for consumption of all food items except for meat. We found indirect effects of the constructs in the extended TPB model on consumption to be different across food items. Practical implications to improve consumption of different food items were proposed accordingly. |
| first_indexed | 2024-03-10T20:15:16Z |
| format | Article |
| id | doaj.art-3db16ea469cf4ef298e960a2290d87ab |
| institution | Directory Open Access Journal |
| issn | 2072-6643 |
| language | English |
| last_indexed | 2024-03-10T20:15:16Z |
| publishDate | 2020-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Nutrients |
| spelling | doaj.art-3db16ea469cf4ef298e960a2290d87ab2023-11-19T22:37:09ZengMDPI AGNutrients2072-66432020-04-01124120310.3390/nu12041203Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned BehaviorJiaqi Huang0Gerrit Antonides1Fengying Nie2Agricultural Information Institute of Chinese Academy of Agricultural Sciences, Beijing 100081, ChinaUrban Economics Group, Department of Social Sciences, Wageningen University, 6706 KN Wageningen, The NetherlandsAgricultural Information Institute of Chinese Academy of Agricultural Sciences, Beijing 100081, ChinaTo address the problem of malnutrition in poor rural areas of China, this study aims to examine the effects of social-psychological factors in food consumption of rural residents in poor counties of Southwest China. In addition, it investigates the role of perceived need and habit within the theory of planned behavior (TPB) in predicting food consumption. A survey with random sampling was conducted on rural residents (<i>n</i> = 424), and the theoretical frameworks of both the standard and extended TPB were applied for comparison purposes. Structural equation modeling was applied to test the relationships among constructs. Consumption of five food items was studied, respectively: meat, eggs, dairy, fish, and fruits. Results showed that incorporation of perceived need and habit substantially increased the explanatory power of the TPB, but these factors only had significant direct effects on intention rather than behavior. Perceived need and habit are stronger predictors of intention than any other TPB construct for consumption of all food items except for meat. We found indirect effects of the constructs in the extended TPB model on consumption to be different across food items. Practical implications to improve consumption of different food items were proposed accordingly.https://www.mdpi.com/2072-6643/12/4/1203theory of planned behavior (TPB)perceived needhabitfood consumptionrural residents |
| spellingShingle | Jiaqi Huang Gerrit Antonides Fengying Nie Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior Nutrients theory of planned behavior (TPB) perceived need habit food consumption rural residents |
| title | Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior |
| title_full | Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior |
| title_fullStr | Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior |
| title_full_unstemmed | Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior |
| title_short | Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior |
| title_sort | social psychological factors in food consumption of rural residents the role of perceived need and habit within the theory of planned behavior |
| topic | theory of planned behavior (TPB) perceived need habit food consumption rural residents |
| url | https://www.mdpi.com/2072-6643/12/4/1203 |
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