Unfolding Authenticity within Retail Transformation in Novosibirsk, Russia
The goal of the article is to describe the transformation of retail and to reveal how representatives of retail turn to the idea of authenticity. The study focuses on 3 areas in the city of Novosibirsk: the city center, Akademgorodok, and Zatulinskiy residential area. This research is conducte...
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| Format: | Article |
| Language: | English |
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Editura ASE
2023-06-01
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| Series: | Proceeding Papers (BASIQ International Conference) |
| Online Access: | https://conference.ase.ro/papers/2023/23049.pdf |