Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria

This study assessed the socioeconomic determinants of use of social media among agriculture undergraduates in North-west Nigeria. Three States were purposively selected out of 7, and 250 students were randomly selected from the States. Data were collected with the aid of a questionnaire. Results of...

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Main Authors: Danlami Haruna Yakubu, Anas Ahmed Ali, Nasiru Musa, Muhammad Lawal Maidoki
Format: Article
Language:English
Published: Agricultural Extension Society of Nigeria 2023-04-01
Series:Journal of Agricultural Extension
Online Access:http://aesonnigeria.org/ajm/index.php/jae/article/view/3480
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author Danlami Haruna Yakubu
Anas Ahmed Ali
Nasiru Musa
Muhammad Lawal Maidoki
author_facet Danlami Haruna Yakubu
Anas Ahmed Ali
Nasiru Musa
Muhammad Lawal Maidoki
author_sort Danlami Haruna Yakubu
collection DOAJ
description This study assessed the socioeconomic determinants of use of social media among agriculture undergraduates in North-west Nigeria. Three States were purposively selected out of 7, and 250 students were randomly selected from the States. Data were collected with the aid of a questionnaire. Results of the data analysis revealed that 76.4% of the students had monthly income of ?10,000-?30,000; 55.20% of them spent 10-29 hours per week using the social media. Result of the regression analysis on the relationship between socioeconomic characteristics and use of social media shows that age, marital status and monthly income were statistically significant at 10% (p< 0.1); years of formal education and access to internet were both significant at 5% (p< 0.5). Among the social media applications tools used by the respondents, Facebook had the highest users (=3.18), it was then closely followed by WhatsApp (=3.02). Ownership of computer, smartphones and internet access were determinants to use of social media. Monthly income was the major constraint. Social media has fasten the pace at which students communicate, socialize, and, learn. The Nigerian communication commission should enforce a downward review of data bundles that can reduce the cost, also network coverage should be improved by service providers.
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spelling doaj.art-3dc813150fbe40138e72e15a122575b32023-04-14T16:19:23ZengAgricultural Extension Society of NigeriaJournal of Agricultural Extension1119-944X2408-68512023-04-01272Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria Danlami Haruna Yakubu0Anas Ahmed AliNasiru MusaMuhammad Lawal MaidokiUsmanu Danfodiyo University, Sokoto This study assessed the socioeconomic determinants of use of social media among agriculture undergraduates in North-west Nigeria. Three States were purposively selected out of 7, and 250 students were randomly selected from the States. Data were collected with the aid of a questionnaire. Results of the data analysis revealed that 76.4% of the students had monthly income of ?10,000-?30,000; 55.20% of them spent 10-29 hours per week using the social media. Result of the regression analysis on the relationship between socioeconomic characteristics and use of social media shows that age, marital status and monthly income were statistically significant at 10% (p< 0.1); years of formal education and access to internet were both significant at 5% (p< 0.5). Among the social media applications tools used by the respondents, Facebook had the highest users (=3.18), it was then closely followed by WhatsApp (=3.02). Ownership of computer, smartphones and internet access were determinants to use of social media. Monthly income was the major constraint. Social media has fasten the pace at which students communicate, socialize, and, learn. The Nigerian communication commission should enforce a downward review of data bundles that can reduce the cost, also network coverage should be improved by service providers. http://aesonnigeria.org/ajm/index.php/jae/article/view/3480
spellingShingle Danlami Haruna Yakubu
Anas Ahmed Ali
Nasiru Musa
Muhammad Lawal Maidoki
Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria
Journal of Agricultural Extension
title Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria
title_full Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria
title_fullStr Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria
title_full_unstemmed Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria
title_short Socioeconomic Determinants of the Use of Social Media among Agricultural Undergraduates in North-West Nigeria
title_sort socioeconomic determinants of the use of social media among agricultural undergraduates in north west nigeria
url http://aesonnigeria.org/ajm/index.php/jae/article/view/3480
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