Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan
The study focuses on finding whether micro finance institutions (MFIs) within Multan District of Pakistan use marketing approaches and strategies in credit delivery and savings mobilization. The objectives of the study are measuring the degree of marketing orientation among MFIs and probing the appl...
| Главный автор: | |
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
EconJournals
2015-09-01
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| Серии: | International Review of Management and Marketing |
| Предметы: | |
| Online-ссылка: | https://dergipark.org.tr/tr/pub/irmm/issue/32085/355082?publisher=http-www-cag-edu-tr-ilhan-ozturk |