Which Role Model Is More Effective in Entrepreneurship Education? An Investigation of Storytelling on Individual’s Entrepreneurial Intention
Entrepreneurial stories, such as the breathtaking experience of Steve Jobs, are often adopted as an effective teaching instrument to promote individuals’ entrepreneurial intentions in entrepreneurship education. Prior research highlights the role model’s influence and the positive effect of entrepre...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2019-04-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2019.00837/full |