The consequences of changing conditions of the European dairy sector for the strategies of dairy companies

This contribution deals with the consequences of changing conditions of the European dairy sector. Important influences discussed are the decisions of the Mid-Term-Review of the Common Agricultural Policy, the enlargement of the European Union to include the countries of Central and Eastern Europe...

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Main Author: Hannes WEINDLMAIER
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2004-12-01
Series:Acta Agriculturae Slovenica
Subjects:
Online Access:https://journals.uni-lj.si/aas/article/view/15425
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author Hannes WEINDLMAIER
author_facet Hannes WEINDLMAIER
author_sort Hannes WEINDLMAIER
collection DOAJ
description This contribution deals with the consequences of changing conditions of the European dairy sector. Important influences discussed are the decisions of the Mid-Term-Review of the Common Agricultural Policy, the enlargement of the European Union to include the countries of Central and Eastern Europe and the concentration and globalisation of the food trade. Based on these changes, the dairy industry has to adjust their strategies. Of great importance for future competitiveness is the size of dairy companies and plants, as large enterprises and plants have several economic advantages, if an optimal size corresponds with a good job performed by the management of the company. Important alternative strategies like the cost leadership strategy, the differentiation strategy, the focus strategy and internationalisation are discussed and assessed with respect to their possible contribution to retain respectively to improve competitiveness of dairy enterprises. It is concluded that within a period of ten years the face of the European dairy sector will change quite extensively. Only those enterprises will survive which in time actively implement strategies, which are a suitable answer to the changing conditions.
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spelling doaj.art-3e1c2462d969480cba954b46d505392b2023-12-14T22:15:51ZengUniversity of Ljubljana Press (Založba Univerze v Ljubljani)Acta Agriculturae Slovenica1854-19412004-12-01841The consequences of changing conditions of the European dairy sector for the strategies of dairy companiesHannes WEINDLMAIER0Technical Univ. of Munich, Professor for Dairy and Food Industry Management, Weihenstephaner Berg 1, D- 85350 Freising This contribution deals with the consequences of changing conditions of the European dairy sector. Important influences discussed are the decisions of the Mid-Term-Review of the Common Agricultural Policy, the enlargement of the European Union to include the countries of Central and Eastern Europe and the concentration and globalisation of the food trade. Based on these changes, the dairy industry has to adjust their strategies. Of great importance for future competitiveness is the size of dairy companies and plants, as large enterprises and plants have several economic advantages, if an optimal size corresponds with a good job performed by the management of the company. Important alternative strategies like the cost leadership strategy, the differentiation strategy, the focus strategy and internationalisation are discussed and assessed with respect to their possible contribution to retain respectively to improve competitiveness of dairy enterprises. It is concluded that within a period of ten years the face of the European dairy sector will change quite extensively. Only those enterprises will survive which in time actively implement strategies, which are a suitable answer to the changing conditions. https://journals.uni-lj.si/aas/article/view/15425milk productiondairy sectorconditionsEU enlargementglobalisationstrategies
spellingShingle Hannes WEINDLMAIER
The consequences of changing conditions of the European dairy sector for the strategies of dairy companies
Acta Agriculturae Slovenica
milk production
dairy sector
conditions
EU enlargement
globalisation
strategies
title The consequences of changing conditions of the European dairy sector for the strategies of dairy companies
title_full The consequences of changing conditions of the European dairy sector for the strategies of dairy companies
title_fullStr The consequences of changing conditions of the European dairy sector for the strategies of dairy companies
title_full_unstemmed The consequences of changing conditions of the European dairy sector for the strategies of dairy companies
title_short The consequences of changing conditions of the European dairy sector for the strategies of dairy companies
title_sort consequences of changing conditions of the european dairy sector for the strategies of dairy companies
topic milk production
dairy sector
conditions
EU enlargement
globalisation
strategies
url https://journals.uni-lj.si/aas/article/view/15425
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