Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand
The research objectives are to assess the digital marketing capabilities of micro, small, and medium-sized enterprises (MSMEs) in Thailand’s service sector, as well as to develop persona profiles for each enterprise size. The survey of 400 digital marketing personnel was conducted alongside compreh...
| Egile Nagusiak: | , , , , |
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| Formatua: | Artikulua |
| Hizkuntza: | English |
| Argitaratua: |
Vilnius Gediminas Technical University
2024-10-01
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| Saila: | Journal of Business Economics and Management |
| Gaiak: | |
| Sarrera elektronikoa: | https://btp.vgtu.lt/index.php/JBEM/article/view/22470 |