Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning Methods

The representational image of the city has attracted people’s long-term attention. Nevertheless, the mechanism of interaction between the image and the built environment (BE) and image studies at the town scale have not been fully explored. In this study, we collected multi-source data from 26 chara...

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Main Authors: Weixing Xu, Peng Zeng, Beibei Liu, Liangwa Cai, Zongyao Sun, Sicheng Liu, Fengliang Tang
Format: Article
Language:English
Published: MDPI AG 2024-02-01
Series:Land
Subjects:
Online Access:https://www.mdpi.com/2073-445X/13/3/291
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author Weixing Xu
Peng Zeng
Beibei Liu
Liangwa Cai
Zongyao Sun
Sicheng Liu
Fengliang Tang
author_facet Weixing Xu
Peng Zeng
Beibei Liu
Liangwa Cai
Zongyao Sun
Sicheng Liu
Fengliang Tang
author_sort Weixing Xu
collection DOAJ
description The representational image of the city has attracted people’s long-term attention. Nevertheless, the mechanism of interaction between the image and the built environment (BE) and image studies at the town scale have not been fully explored. In this study, we collected multi-source data from 26 characteristic towns in Tianjin, China. We explored a deep learning approach to recognize social media data, which led to the development of quantifiable town uniqueness image (UI) variables. We studied the influence of the BE on the town UI and the moderating effects of positive emotions on the relationship between the two. The results showed that positive emotions had significantly positive moderating effects on the water system ratio’s effect on UI, but weakened sidewalk density and tourist attraction density. They also inhibited the negative effects of road connectivity but could strengthen the negative effects of the sky view factor and points of interest (POI) mix. The moderating effects on other variables are relatively mediocre. This study helps to reveal the inner mechanism of BE and town image. It is conducive to accurately coordinating the relationship between planning policies and design strategies, optimizing resource allocation, and promoting sustainable town development.
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spelling doaj.art-3e4ad58046424670af2b6f2127a2eb712024-03-27T13:50:34ZengMDPI AGLand2073-445X2024-02-0113329110.3390/land13030291Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning MethodsWeixing Xu0Peng Zeng1Beibei Liu2Liangwa Cai3Zongyao Sun4Sicheng Liu5Fengliang Tang6School of Architecture, Tianjin University, No. 92 Weijin Road, Nankai District, Tianjin 300072, ChinaSchool of Architecture, Tianjin University, No. 92 Weijin Road, Nankai District, Tianjin 300072, ChinaSchool of Architecture, Tianjin University, No. 92 Weijin Road, Nankai District, Tianjin 300072, ChinaSchool of Architecture, Tianjin University, No. 92 Weijin Road, Nankai District, Tianjin 300072, ChinaSchool of Architecture, Tianjin University, No. 92 Weijin Road, Nankai District, Tianjin 300072, ChinaSchool of Architecture, Tianjin University, No. 92 Weijin Road, Nankai District, Tianjin 300072, ChinaSchool of Architecture, Tianjin University, No. 92 Weijin Road, Nankai District, Tianjin 300072, ChinaThe representational image of the city has attracted people’s long-term attention. Nevertheless, the mechanism of interaction between the image and the built environment (BE) and image studies at the town scale have not been fully explored. In this study, we collected multi-source data from 26 characteristic towns in Tianjin, China. We explored a deep learning approach to recognize social media data, which led to the development of quantifiable town uniqueness image (UI) variables. We studied the influence of the BE on the town UI and the moderating effects of positive emotions on the relationship between the two. The results showed that positive emotions had significantly positive moderating effects on the water system ratio’s effect on UI, but weakened sidewalk density and tourist attraction density. They also inhibited the negative effects of road connectivity but could strengthen the negative effects of the sky view factor and points of interest (POI) mix. The moderating effects on other variables are relatively mediocre. This study helps to reveal the inner mechanism of BE and town image. It is conducive to accurately coordinating the relationship between planning policies and design strategies, optimizing resource allocation, and promoting sustainable town development.https://www.mdpi.com/2073-445X/13/3/291town uniqueness imagebuilt environmentpositive emotionsmoderating effectsTianjin
spellingShingle Weixing Xu
Peng Zeng
Beibei Liu
Liangwa Cai
Zongyao Sun
Sicheng Liu
Fengliang Tang
Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning Methods
Land
town uniqueness image
built environment
positive emotions
moderating effects
Tianjin
title Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning Methods
title_full Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning Methods
title_fullStr Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning Methods
title_full_unstemmed Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning Methods
title_short Exploring the Built Environment Factors Influencing Town Image Using Social Media Data and Deep Learning Methods
title_sort exploring the built environment factors influencing town image using social media data and deep learning methods
topic town uniqueness image
built environment
positive emotions
moderating effects
Tianjin
url https://www.mdpi.com/2073-445X/13/3/291
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AT liangwacai exploringthebuiltenvironmentfactorsinfluencingtownimageusingsocialmediadataanddeeplearningmethods
AT zongyaosun exploringthebuiltenvironmentfactorsinfluencingtownimageusingsocialmediadataanddeeplearningmethods
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