Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control

Humans are social creatures and, as such, can be motivated by aspects of social life (e.g., approval from others) to guide decision-making in everyday contexts. Indeed, a common view is that people may have stronger orientation toward social goals or incentives relative to other incentive modalities...

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Main Authors: Jennifer L. Crawford, Debbie M. Yee, Haijing W. Hallenbeck, Ashton Naumann, Katherine Shapiro, Renee J. Thompson, Todd S. Braver
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-09-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.02212/full
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author Jennifer L. Crawford
Debbie M. Yee
Haijing W. Hallenbeck
Ashton Naumann
Katherine Shapiro
Renee J. Thompson
Todd S. Braver
author_facet Jennifer L. Crawford
Debbie M. Yee
Haijing W. Hallenbeck
Ashton Naumann
Katherine Shapiro
Renee J. Thompson
Todd S. Braver
author_sort Jennifer L. Crawford
collection DOAJ
description Humans are social creatures and, as such, can be motivated by aspects of social life (e.g., approval from others) to guide decision-making in everyday contexts. Indeed, a common view is that people may have stronger orientation toward social goals or incentives relative to other incentive modalities, such as food or money. However, current studies have only rarely addressed how social incentives compare to other types of rewards in motivating goal-directed behavior. The current study tested this claim; across two separate experiments, the effects of liquid and social incentives were compared in terms of their subsequent impact on task performance and self-reported affect and motivation. Critically, valenced social incentives offered both ecological validity (short video clips—Experiment 1) and continuity with prior stimuli used in the social reward and motivation literature (static images—Experiment 2) when examining their effect on behavior. Across both studies, the results replicate and extend prior work, demonstrating robust effects of liquid incentives on task performance and self-reported affect and motivation, while also supporting an interpretation of weaker motivational and affective effects for social incentives. These patterns of results highlight the complex and wide-ranging effects of social incentives and call into question the effectiveness of social incentives, relative to other incentive modalities, in motivating behavior.
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spelling doaj.art-3e62a30e7ccc456fb6eb81548705c2092022-12-21T19:20:36ZengFrontiers Media S.A.Frontiers in Psychology1664-10782020-09-011110.3389/fpsyg.2020.02212557804Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive ControlJennifer L. CrawfordDebbie M. YeeHaijing W. HallenbeckAshton NaumannKatherine ShapiroRenee J. ThompsonTodd S. BraverHumans are social creatures and, as such, can be motivated by aspects of social life (e.g., approval from others) to guide decision-making in everyday contexts. Indeed, a common view is that people may have stronger orientation toward social goals or incentives relative to other incentive modalities, such as food or money. However, current studies have only rarely addressed how social incentives compare to other types of rewards in motivating goal-directed behavior. The current study tested this claim; across two separate experiments, the effects of liquid and social incentives were compared in terms of their subsequent impact on task performance and self-reported affect and motivation. Critically, valenced social incentives offered both ecological validity (short video clips—Experiment 1) and continuity with prior stimuli used in the social reward and motivation literature (static images—Experiment 2) when examining their effect on behavior. Across both studies, the results replicate and extend prior work, demonstrating robust effects of liquid incentives on task performance and self-reported affect and motivation, while also supporting an interpretation of weaker motivational and affective effects for social incentives. These patterns of results highlight the complex and wide-ranging effects of social incentives and call into question the effectiveness of social incentives, relative to other incentive modalities, in motivating behavior.https://www.frontiersin.org/article/10.3389/fpsyg.2020.02212/fullsocial motivationcognitive controlprimary incentivesrewarddecision-making
spellingShingle Jennifer L. Crawford
Debbie M. Yee
Haijing W. Hallenbeck
Ashton Naumann
Katherine Shapiro
Renee J. Thompson
Todd S. Braver
Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control
Frontiers in Psychology
social motivation
cognitive control
primary incentives
reward
decision-making
title Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control
title_full Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control
title_fullStr Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control
title_full_unstemmed Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control
title_short Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control
title_sort dissociable effects of monetary liquid and social incentives on motivation and cognitive control
topic social motivation
cognitive control
primary incentives
reward
decision-making
url https://www.frontiersin.org/article/10.3389/fpsyg.2020.02212/full
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