Catalyzing green entrepreneurial behavior: the role of intentions and selective factors

AbstractThis study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi &NCR. This study also captures the mediating ro...

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Main Authors: Manoj Kumar Mishra, Nidhi Sharma, Sunil Kumar, Mohd Asif Shah
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2337959
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author Manoj Kumar Mishra
Nidhi Sharma
Sunil Kumar
Mohd Asif Shah
author_facet Manoj Kumar Mishra
Nidhi Sharma
Sunil Kumar
Mohd Asif Shah
author_sort Manoj Kumar Mishra
collection DOAJ
description AbstractThis study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi &NCR. This study also captures the mediating role of GEI between attitude, SN, PBC and GEB. About 327 samples were used for data analysis purposes using Smart-PLS. The result of the study suggests that attitude, SN and PBC have a significant positive relationship with GEB. Whereas, GEI as a mediator has no effect between attitude and GEB, while GEI as a mediator has a significant effect between SN, PBC and GEB. GEB among young professionals has been found a changing paradigm in the area of entrepreneurial practices in India. It has a significant impact on the sustainability aspects of society as well as the organization. Millennials get ignited toward such orientation which improved global environmental dynamics. The result of the study provides a significant source to the policymakers to promote GEBs among professionals.
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spelling doaj.art-3e677bc504054704bad3a00fb18d87222024-04-17T10:55:01ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2337959Catalyzing green entrepreneurial behavior: the role of intentions and selective factorsManoj Kumar Mishra0Nidhi Sharma1Sunil Kumar2Mohd Asif Shah3School of Management, OP Jindal University, Raigarh, IndiaRukmini Devi Institute of Advanced Studies, GGSIPU, Delhi, IndiaGITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, IndiaDepartment of Economics, Kabridahar University, Kabridahar, EthiopiaAbstractThis study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi &NCR. This study also captures the mediating role of GEI between attitude, SN, PBC and GEB. About 327 samples were used for data analysis purposes using Smart-PLS. The result of the study suggests that attitude, SN and PBC have a significant positive relationship with GEB. Whereas, GEI as a mediator has no effect between attitude and GEB, while GEI as a mediator has a significant effect between SN, PBC and GEB. GEB among young professionals has been found a changing paradigm in the area of entrepreneurial practices in India. It has a significant impact on the sustainability aspects of society as well as the organization. Millennials get ignited toward such orientation which improved global environmental dynamics. The result of the study provides a significant source to the policymakers to promote GEBs among professionals.https://www.tandfonline.com/doi/10.1080/23311975.2024.2337959Green entrepreneurial intention (GEI)attitudesubjective norms (SN)perceived behavioral control (PBC)green entrepreneurial behavior (GEB)higher education
spellingShingle Manoj Kumar Mishra
Nidhi Sharma
Sunil Kumar
Mohd Asif Shah
Catalyzing green entrepreneurial behavior: the role of intentions and selective factors
Cogent Business & Management
Green entrepreneurial intention (GEI)
attitude
subjective norms (SN)
perceived behavioral control (PBC)
green entrepreneurial behavior (GEB)
higher education
title Catalyzing green entrepreneurial behavior: the role of intentions and selective factors
title_full Catalyzing green entrepreneurial behavior: the role of intentions and selective factors
title_fullStr Catalyzing green entrepreneurial behavior: the role of intentions and selective factors
title_full_unstemmed Catalyzing green entrepreneurial behavior: the role of intentions and selective factors
title_short Catalyzing green entrepreneurial behavior: the role of intentions and selective factors
title_sort catalyzing green entrepreneurial behavior the role of intentions and selective factors
topic Green entrepreneurial intention (GEI)
attitude
subjective norms (SN)
perceived behavioral control (PBC)
green entrepreneurial behavior (GEB)
higher education
url https://www.tandfonline.com/doi/10.1080/23311975.2024.2337959
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