Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe Surveys

Background The European Tobacco Product Directive (TPD) banned the sale of cigarettes with characterizing flavours from May 2017, with an extension for menthol cigarettes until May 2020. This offers a unique opportunity to research the profiles and behaviours of menthol and flavoured cigarette (MFC)...

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Main Authors: Mateusz Zatoński, Aleksandra Herbeć, Witold Zatoński, Kinga Janik-Koncewicz, Krzysztof Przewoźniak, Tibor Demjén, Pete Driezen, Esteve Fernández, Geoffrey T. Fong, Ann McNeill, Marc Willemsen, Ute Mons, Yannis Tountas, Antigona C. Trofor, Constantine I. Vardavas
Format: Article
Language:English
Published: European Publishing 2020-10-01
Series:Tobacco Prevention and Cessation
Online Access:https://www.tobaccopreventioncessation.com/Cessation-behaviours-among-smokers-of-menthol-and-flavoured-cigarettes-following,128399,0,2.html
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author Mateusz Zatoński
Aleksandra Herbeć
Witold Zatoński
Kinga Janik-Koncewicz
Krzysztof Przewoźniak
Tibor Demjén
Pete Driezen
Esteve Fernández
Geoffrey T. Fong
Ann McNeill
Marc Willemsen
Ute Mons
Yannis Tountas
Antigona C. Trofor
Constantine I. Vardavas
author_facet Mateusz Zatoński
Aleksandra Herbeć
Witold Zatoński
Kinga Janik-Koncewicz
Krzysztof Przewoźniak
Tibor Demjén
Pete Driezen
Esteve Fernández
Geoffrey T. Fong
Ann McNeill
Marc Willemsen
Ute Mons
Yannis Tountas
Antigona C. Trofor
Constantine I. Vardavas
author_sort Mateusz Zatoński
collection DOAJ
description Background The European Tobacco Product Directive (TPD) banned the sale of cigarettes with characterizing flavours from May 2017, with an extension for menthol cigarettes until May 2020. This offers a unique opportunity to research the profiles and behaviours of menthol and flavoured cigarette (MFC) users in the European Union. Objectives To evaluate population-level changes in the cessation behaviours of MFC smokers, and whether they have been modified following the 2016 ban on cigarettes with characterising flavours, and in anticipation of the 2020 ban on menthol cigarettes. Methods Longitudinal analysis of smoking status and cessation behaviour among adult smokers of menthol and other flavoured cigarettes between Wave 1 (2016, pre-TPD) and Wave 2 (2018) of the EUREST-PLUS ITC Europe Surveys. Results There were significant but small declines in the weighted prevalence of menthol (by 0.94%; p=0.041) and other flavoured cigarettes (by 1.32%; p<0.001) use between Wave 1 and Wave 2, which tended to be driven by smokers switching to unflavoured tobacco, rather than quitting smoking. A narrow majority (51.6%) of menthol smokers did not change their preferred product, while 22.8% switched to unflavoured tobacco. Among other flavoured cigarette smokers, 11% did not change their preferred product, while 62.3% switched to unflavoured tobacco. Among smokers of menthol cigarettes, 14% quit smoking between Waves 1 and 2, compared with 9% among other flavoured cigarette smokers, and 12% among unflavoured tobacco smokers, but the differences were non-significant. Conclusions Continued monitoring is needed to ascertain the long-term impact of TPD, including if the MFC smokers who moved to unflavoured cigarettes will be more likely to quit as a next step. There remains an opportunity for tobacco control prior to the implementation of the 2020 ban on menthol cigarettes. Countries with high menthol use should strengthen stop-smoking campaigns alongside the menthol cigarette ban to aid cessation.
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spelling doaj.art-3e7fc121043647c5b9d1205d5a015df82024-01-31T10:31:15ZengEuropean PublishingTobacco Prevention and Cessation2459-30872020-10-016Supplement10.18332/tpc/128399128399Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe SurveysMateusz Zatoński0Aleksandra Herbeć1Witold Zatoński2Kinga Janik-Koncewicz3Krzysztof Przewoźniak4Tibor Demjén5Pete Driezen6Esteve Fernández7Geoffrey T. Fong8Ann McNeill9Marc Willemsen10Ute Mons11Yannis Tountas12Antigona C. Trofor13Constantine I. Vardavas14Health Promotion Foundation, Warsaw, PolandHealth Promotion Foundation, Warsaw, PolandHealth Promotion Foundation, Warsaw, PolandEuropean Observatory of Health Inequalities, President Stanisław Wojciechowski State University of Applied Sciences, Kalisz, PolandFoundation ‘Smart Health - Health in 3D’, Warsaw, PolandDepartment of Psychology, University of Waterloo, Waterloo, CanadaDepartment of Psychology, University of Waterloo, Waterloo, CanadaCatalan Institute of Oncology, L’Hopitalet de Llobregat, Barcelona, SpainDepartment of Psychology, University of Waterloo, Waterloo, CanadaAddictions Department, Kings College London, London, United KingdomDepartment of Health Promotion, Maastricht University (CAPHRI), Maastricht, NetherlandsGerman Cancer Research Center, Heidelberg, GermanyMedical School, University of Athens, Athens, GreeceUniversity of Medicine and Pharmacy ‘Grigore T. Popa’ Iasi, Iasi, RomaniaSchool of Medicine, University of Crete, Heraklion, GreeceBackground The European Tobacco Product Directive (TPD) banned the sale of cigarettes with characterizing flavours from May 2017, with an extension for menthol cigarettes until May 2020. This offers a unique opportunity to research the profiles and behaviours of menthol and flavoured cigarette (MFC) users in the European Union. Objectives To evaluate population-level changes in the cessation behaviours of MFC smokers, and whether they have been modified following the 2016 ban on cigarettes with characterising flavours, and in anticipation of the 2020 ban on menthol cigarettes. Methods Longitudinal analysis of smoking status and cessation behaviour among adult smokers of menthol and other flavoured cigarettes between Wave 1 (2016, pre-TPD) and Wave 2 (2018) of the EUREST-PLUS ITC Europe Surveys. Results There were significant but small declines in the weighted prevalence of menthol (by 0.94%; p=0.041) and other flavoured cigarettes (by 1.32%; p<0.001) use between Wave 1 and Wave 2, which tended to be driven by smokers switching to unflavoured tobacco, rather than quitting smoking. A narrow majority (51.6%) of menthol smokers did not change their preferred product, while 22.8% switched to unflavoured tobacco. Among other flavoured cigarette smokers, 11% did not change their preferred product, while 62.3% switched to unflavoured tobacco. Among smokers of menthol cigarettes, 14% quit smoking between Waves 1 and 2, compared with 9% among other flavoured cigarette smokers, and 12% among unflavoured tobacco smokers, but the differences were non-significant. Conclusions Continued monitoring is needed to ascertain the long-term impact of TPD, including if the MFC smokers who moved to unflavoured cigarettes will be more likely to quit as a next step. There remains an opportunity for tobacco control prior to the implementation of the 2020 ban on menthol cigarettes. Countries with high menthol use should strengthen stop-smoking campaigns alongside the menthol cigarette ban to aid cessation.https://www.tobaccopreventioncessation.com/Cessation-behaviours-among-smokers-of-menthol-and-flavoured-cigarettes-following,128399,0,2.html
spellingShingle Mateusz Zatoński
Aleksandra Herbeć
Witold Zatoński
Kinga Janik-Koncewicz
Krzysztof Przewoźniak
Tibor Demjén
Pete Driezen
Esteve Fernández
Geoffrey T. Fong
Ann McNeill
Marc Willemsen
Ute Mons
Yannis Tountas
Antigona C. Trofor
Constantine I. Vardavas
Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe Surveys
Tobacco Prevention and Cessation
title Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe Surveys
title_full Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe Surveys
title_fullStr Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe Surveys
title_full_unstemmed Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe Surveys
title_short Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: Findings from the EUREST-PLUS ITC Europe Surveys
title_sort cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the eu tobacco products directive findings from the eurest plus itc europe surveys
url https://www.tobaccopreventioncessation.com/Cessation-behaviours-among-smokers-of-menthol-and-flavoured-cigarettes-following,128399,0,2.html
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