The Celebrity Factory: New Modes of Fashion Entrepreneurship
The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2017-12-01
|
| Series: | ZoneModa Journal |
| Subjects: | |
| Online Access: | https://zmj.unibo.it/article/view/7690 |
| _version_ | 1818056634277036032 |
|---|---|
| author | Marta Martina Silvia Vacirca |
| author_facet | Marta Martina Silvia Vacirca |
| author_sort | Marta Martina |
| collection | DOAJ |
| description | The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham. |
| first_indexed | 2024-12-10T12:31:57Z |
| format | Article |
| id | doaj.art-3e835168c21a4502941a0192be519508 |
| institution | Directory Open Access Journal |
| issn | 2283-7043 2611-0563 |
| language | English |
| last_indexed | 2024-12-10T12:31:57Z |
| publishDate | 2017-12-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | ZoneModa Journal |
| spelling | doaj.art-3e835168c21a4502941a0192be5195082022-12-22T01:48:48ZengUniversity of BolognaZoneModa Journal2283-70432611-05632017-12-0171375310.6092/issn.2611-0563/76906881The Celebrity Factory: New Modes of Fashion EntrepreneurshipMarta Martina0Silvia Vacirca1Libera università di lingue e comunicazione IULMUniversità La Sapienza di RomaThe aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham.https://zmj.unibo.it/article/view/7690Fashion entrepreneurshipMedia celebrityBusiness celebrityTotal entertainmentBrand and retail |
| spellingShingle | Marta Martina Silvia Vacirca The Celebrity Factory: New Modes of Fashion Entrepreneurship ZoneModa Journal Fashion entrepreneurship Media celebrity Business celebrity Total entertainment Brand and retail |
| title | The Celebrity Factory: New Modes of Fashion Entrepreneurship |
| title_full | The Celebrity Factory: New Modes of Fashion Entrepreneurship |
| title_fullStr | The Celebrity Factory: New Modes of Fashion Entrepreneurship |
| title_full_unstemmed | The Celebrity Factory: New Modes of Fashion Entrepreneurship |
| title_short | The Celebrity Factory: New Modes of Fashion Entrepreneurship |
| title_sort | celebrity factory new modes of fashion entrepreneurship |
| topic | Fashion entrepreneurship Media celebrity Business celebrity Total entertainment Brand and retail |
| url | https://zmj.unibo.it/article/view/7690 |
| work_keys_str_mv | AT martamartina thecelebrityfactorynewmodesoffashionentrepreneurship AT silviavacirca thecelebrityfactorynewmodesoffashionentrepreneurship AT martamartina celebrityfactorynewmodesoffashionentrepreneurship AT silviavacirca celebrityfactorynewmodesoffashionentrepreneurship |