PENGARUH eWOM (ELECTRONIC WORD OF MOUTH) PADA MEDIA SOSIAL FACEBOOK TERHADAP MINAT BELI KONSUMEN (STUDI PADA TEBING BAR & CAFE)
The purposes of this study was to determine the effect eWOM (electronic word of mouth), which consists of Platform Assistance, Concern for Others, Expressing Positive Feelings, and Helping the Company on social media Facebook, partially and simultaneously on Consumer Buying Interest. The object of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2019-07-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/1200 |