Reklama ako popkultúrny produkt
The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...
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| Format: | Article |
| Jezik: | ces |
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University of Presov, Faculty of Arts
2015-06-01
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| Serija: | ESPES |
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| Online dostop: | https://espes.ff.unipo.sk/index.php/ESPES/article/view/26 |
| Izvleček: | The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value. |
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| ISSN: | 1339-1119 |