Reklama ako popkultúrny produkt
The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...
| 主要作者: | |
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| 格式: | Article |
| 語言: | ces |
| 出版: |
University of Presov, Faculty of Arts
2015-06-01
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| 叢編: | ESPES |
| 主題: | |
| 在線閱讀: | https://espes.ff.unipo.sk/index.php/ESPES/article/view/26 |
| _version_ | 1831522688194052096 |
|---|---|
| author | Eva Peknušiaková |
| author_facet | Eva Peknušiaková |
| author_sort | Eva Peknušiaková |
| collection | DOAJ |
| description | The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value. |
| first_indexed | 2024-12-14T01:34:32Z |
| format | Article |
| id | doaj.art-3e964db039ef4d43b51cbb200dba7efe |
| institution | Directory Open Access Journal |
| issn | 1339-1119 |
| language | ces |
| last_indexed | 2024-12-14T01:34:32Z |
| publishDate | 2015-06-01 |
| publisher | University of Presov, Faculty of Arts |
| record_format | Article |
| series | ESPES |
| spelling | doaj.art-3e964db039ef4d43b51cbb200dba7efe2022-12-21T23:21:56ZcesUniversity of Presov, Faculty of ArtsESPES1339-11192015-06-0141475630Reklama ako popkultúrny produktEva Peknušiaková0Institute of Slovak and Media Studies, Faculty of Arts, University of PresovThe article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value.https://espes.ff.unipo.sk/index.php/ESPES/article/view/26mass culturepop culturecentrumperipheryadvertising textadvertisingvisualization |
| spellingShingle | Eva Peknušiaková Reklama ako popkultúrny produkt ESPES mass culture pop culture centrum periphery advertising text advertising visualization |
| title | Reklama ako popkultúrny produkt |
| title_full | Reklama ako popkultúrny produkt |
| title_fullStr | Reklama ako popkultúrny produkt |
| title_full_unstemmed | Reklama ako popkultúrny produkt |
| title_short | Reklama ako popkultúrny produkt |
| title_sort | reklama ako popkulturny produkt |
| topic | mass culture pop culture centrum periphery advertising text advertising visualization |
| url | https://espes.ff.unipo.sk/index.php/ESPES/article/view/26 |
| work_keys_str_mv | AT evapeknusiakova reklamaakopopkulturnyprodukt |