Reklama ako popkultúrny produkt

Reklama ako popkultúrny produkt

The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...

Полное описание

Библиографические подробности
Главный автор:	Eva Peknušiaková
Формат:	Статья
Язык:	ces
Опубликовано:	University of Presov, Faculty of Arts 2015-06-01
Серии:	ESPES
Предметы:	mass culture pop culture centrum periphery advertising text advertising visualization
Online-ссылка:	https://espes.ff.unipo.sk/index.php/ESPES/article/view/26

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