| Summary: | As a province with the potential for coffee development, South Kalimantan is supported by very potential production land. When viewed from the perspective of the coffee plantation area, Banjar Regency ranks 5th in the coffee plantation area and 6th in production among 15 agricultural commodities, while if viewed from the production side, it is ranked 6th out of 15 agricultural commodities cultivated. The productivity figures for coffee plants in Banjar Regency are pretty high compared to the coffee productivity of the South Kalimantan Province region, namely 520 kg/ha/year or 0.52 tons/ha/year. However, the development of the coffee area and production in Banjar Regency over the last five years has been relatively stagnant, and there has been no significant growth. This research analyses internal and external factors and alternative strategies for developing coffee plantations in Banjar Regency. The research results show that the characteristics that determine the development of smallholder coffee plantations in Banjar Regency are significant efforts to increase farmers' income, support sustainable production, and optimize the potential of the coffee industry in Banjar Regency. The main priority alternative strategies for developing smallholder coffee plantations that have been identified include developing marketing strategies, encouraging innovation in the use of cultivation technology, building partnerships with MSMEs, and using available market information. Strategic steps that must be taken include counseling and technical training for farmers, empowering farmers through training programs and farmer groups, and partnerships with coffee processing MSMEs to increase the added value of products. Investment in cultivation technology to control coffee pests and diseases is also needed, while business capital support from local governments can stimulate industry growth. Better coordination in the supply chain and empowerment of farmer groups through training programs are essential components in achieving sustainable coffee production. The implementation of this strategy must pay attention to environmental, social and economic aspects to create a sustainable and quality coffee industry.
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