Reasons for CSR engagement in SMES and MNCS: a qualitative perspective

The purpose of this paper was to explore the reasons for Corporate Social Responsibility (CSR) engagement among Small Medium Enterprise (SMEs) and Multinational Corporations (MNCs) in Malaysia. The research is situated within an interpretive approach. The interview technique was employed to explore...

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Main Authors: Tan Athirah binti Mohd, Ann Ho Jo
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Subjects:
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/26/e3sconf_uesf2023_09026.pdf
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author Tan Athirah binti Mohd
Ann Ho Jo
author_facet Tan Athirah binti Mohd
Ann Ho Jo
author_sort Tan Athirah binti Mohd
collection DOAJ
description The purpose of this paper was to explore the reasons for Corporate Social Responsibility (CSR) engagement among Small Medium Enterprise (SMEs) and Multinational Corporations (MNCs) in Malaysia. The research is situated within an interpretive approach. The interview technique was employed to explore the issue. Interviews were conducted with 8 firms including 4 SMEs and 4 MNCs. The firms were selected based on the firms that are actively engaging in CSR and the detail of CSR activities have been identified via their companies websites. Five themes emerged as the reasons for CSR engagement in SMEs and MNCs: leadership styles, competitiveness, alignment with company mission, vision, and objectives, and resource availability. From the results, this study helps researchers to understand in depth the CSR terminologies, the differences in CSR activities between MNCs and SMEs, and the factors that would influence firms to engage in CSR activities. Other than that, this study will help in initiating programs workshops, seminars, and training to educate managers and SME owners on the benefits of CSR.
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spelling doaj.art-3ea93357a410402a86e75010143df0592023-06-09T09:08:48ZengEDP SciencesE3S Web of Conferences2267-12422023-01-013890902610.1051/e3sconf/202338909026e3sconf_uesf2023_09026Reasons for CSR engagement in SMES and MNCS: a qualitative perspectiveTan Athirah binti Mohd0Ann Ho Jo1School of Business, Asia Pacific University of Technology & 57000Faculty of Economics and Management, Universiti Putra MalaysiaThe purpose of this paper was to explore the reasons for Corporate Social Responsibility (CSR) engagement among Small Medium Enterprise (SMEs) and Multinational Corporations (MNCs) in Malaysia. The research is situated within an interpretive approach. The interview technique was employed to explore the issue. Interviews were conducted with 8 firms including 4 SMEs and 4 MNCs. The firms were selected based on the firms that are actively engaging in CSR and the detail of CSR activities have been identified via their companies websites. Five themes emerged as the reasons for CSR engagement in SMEs and MNCs: leadership styles, competitiveness, alignment with company mission, vision, and objectives, and resource availability. From the results, this study helps researchers to understand in depth the CSR terminologies, the differences in CSR activities between MNCs and SMEs, and the factors that would influence firms to engage in CSR activities. Other than that, this study will help in initiating programs workshops, seminars, and training to educate managers and SME owners on the benefits of CSR.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/26/e3sconf_uesf2023_09026.pdfcsrleadership stylescompetitivenessorganizational contextresource availability
spellingShingle Tan Athirah binti Mohd
Ann Ho Jo
Reasons for CSR engagement in SMES and MNCS: a qualitative perspective
E3S Web of Conferences
csr
leadership styles
competitiveness
organizational context
resource availability
title Reasons for CSR engagement in SMES and MNCS: a qualitative perspective
title_full Reasons for CSR engagement in SMES and MNCS: a qualitative perspective
title_fullStr Reasons for CSR engagement in SMES and MNCS: a qualitative perspective
title_full_unstemmed Reasons for CSR engagement in SMES and MNCS: a qualitative perspective
title_short Reasons for CSR engagement in SMES and MNCS: a qualitative perspective
title_sort reasons for csr engagement in smes and mncs a qualitative perspective
topic csr
leadership styles
competitiveness
organizational context
resource availability
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/26/e3sconf_uesf2023_09026.pdf
work_keys_str_mv AT tanathirahbintimohd reasonsforcsrengagementinsmesandmncsaqualitativeperspective
AT annhojo reasonsforcsrengagementinsmesandmncsaqualitativeperspective